2 Sr. Manager, Digital Marketing Platform Jobs in Bedford, MA
SORT BY
Sr. Manager, Digital Marketing Platform
$119k-156k (estimate)
Full Time | Durable Manufacturing
1 Week Ago
irobot is Hiring a Sr. Manager, Digital Marketing Platform Near Bedford, MA
IntroductioniRobot is seeking a talented Sr. Manager, Digital Marketing Platform to drive and deliver a best-in-class Marketing experience on the Salesforce Marketing Cloud Platform and other iRobot Martech solutions. This is a critical role on our Digital Technology team to drive increased customer engagement and DTC revenue, working closely with a diverse and exciting mix of talented professionals responsible for iRobot’s global ecosystem.
In addition to having laser focus on producing outstanding capabilities for our customers, the successful candidate will be comfortable leading an evolving team while getting as excited as we do to steer a global leader in consumer robotics to new heights in Digital!
What You Will Do
In addition to having laser focus on producing outstanding capabilities for our customers, the successful candidate will be comfortable leading an evolving team while getting as excited as we do to steer a global leader in consumer robotics to new heights in Digital!
What You Will Do
- Lead the delivery of the Martech roadmap
- Manage the platform's health and growth and supporting technologies and integrations across the Martech ecosystem including areas such as target audiences, automations, journeys, emails, and personalization.
- Be part of the Leadership Team that is responsible for executing iRobot’s DTC strategy, including technical and business functions to support the growth of iRobot’s DTC business
- Act as a Subject Matter Expert (SME) on Martech system capabilities, drive workflow improvements, optimizing automation, streamlining processes, and influencing vendor/internal product roadmaps.
- Create and establish operational objectives and policies. Establish training materials and working around center of excellence model. Support North America, APAC and EMEA
- Work with high complexity Martech programs and identify and develop solutions for customer journey roadmap
- Lead biweekly meetings to sync and align commercial and marketing operations roadmap. Responsible to communicate project status updates to stakeholders on regular basis
- Work alongside global cross-functional teams to manage product and platform priorities and resourcing
- Managing Budget responsibilities for Vendors, Suppliers, and Salesforce platforms
- Hands on Leader supporting day-to-day operations of the SFMC (Salesforce Marketing Cloud) platform, new marketing capabilities and troubleshoot incidents
- Ensure architecture reviews across multiple platforms and integration points within DTC
- Accountable for managing product statuses and effectively communicating therein to all internal stakeholders and partners
- Partner with internal QA and release management teams for all development releases
- Center of Excellence Oversee change management, including implementation of new marketing technology rollouts
- Oversee training of marketing software and user adoption
- 6 years of Martech platform management experience with strong understanding of its functions and operations; Salesforce Marketing Cloud preferred.
- 3 years’ experience working on global and/or multi-language Martech technical implementations
- Bachelor’s Degree
- Experience leading a team
- Experience managing resources and vendors
- Experience working cross-functionally across a global org including Commercial and Marketing stakeholders, data engineers, across Digital, R&D and IT orgs.
- You love building and enhancing marketing platforms and experiences, automated journeys, and driving strategy for improvement and iteration
- You are strategic, action-oriented and are a self-starter. You identify and prioritize critical initiatives and can lead the charge from initiative to execution
- Strong experience understanding technical aspects of DTC and business drivers
Job Summary
JOB TYPE
Full Time
INDUSTRY
Durable Manufacturing
SALARY
$119k-156k (estimate)
POST DATE
06/19/2024
EXPIRATION DATE
07/12/2024
WEBSITE
irobot.com
HEADQUARTERS
PASADENA, CA
SIZE
1,000 - 3,000
FOUNDED
1990
TYPE
Public
CEO
CHRIS KRUGER
REVENUE
$1B - $3B
INDUSTRY
Durable Manufacturing
Related Companies
About irobot
iRobot is a designer, manufacturer and provider of vacuum cleaning robots for the commercial, residential and industrial sectors.
Show more
Similar Jobs
Popular Articles
Top 10 Things to Avoid Putting on a Job Application
Read Article
How to Describe Your Education in a Resume
Read Article
How to Write a Memorable Cover Letter in 5 Ways
Read Article
4 Personal Finance Tips to Make During Job Transition
Read Article
4 Best Camera Setups for Interview
Read Article
Keeping a Job Search Journal: 9 Types of Journaling You Can Do
Read Article
