Description
iSoftStone, Inc. is seeking a Google Analytics and Google Tag Manager (GTM) Specialist to join our Team!
Summary:
As a Google Analytics and Google Tag Manager (GTM) Specialist, you will be responsible for leveraging these tools to drive actionable insights and enhance our digital marketing efforts. You will play a crucial role in optimizing our website's performance, tracking user behavior, and ensuring accurate data collection and analysis. Your expertise will directly contribute to improving our online presence, optimizing marketing campaigns, and enhancing the overall customer experience.
Responsibilities:

• Implementation and Configuration:
• Lead the implementation and configuration of Google Analytics and GTM across our digital platforms.
• Customize tracking codes, tags, and events to capture relevant data points aligned with business objectives.
• Ensure accurate data collection and maintain data integrity through regular audits and troubleshooting.
• Data Analysis and Reporting:
• Analyze website traffic, user behavior, and conversion metrics to provide actionable insights and recommendations.
• Generate regular reports and dashboards to monitor key performance indicators (KPIs) and track progress towards goals.
• Identify trends, patterns, and opportunities for optimization to improve overall digital marketing effectiveness.
• Optimization and Testing:
• Collaborate with cross-functional teams to implement A/B tests, multivariate tests, and other optimization strategies.
• Use data-driven insights to optimize website performance, user experience, and conversion rates.
• Continuously evaluate and refine tracking parameters and measurement strategies to enhance data accuracy and relevance.
• Training and Knowledge Sharing:
• Provide guidance and training to internal teams on best practices for Google Analytics and GTM usage.
• Foster a culture of data-driven decision-making by sharing insights, methodologies, and tools across the organization.
• Stay up-to-date with industry trends, emerging technologies, and platform updates related to web analytics and tag management.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Statistics, Computer Science, or related field.
• Proven experience in implementing and managing Google Analytics and Google Tag Manager for large-scale websites or digital platforms.
• Strong understanding of web analytics principles, data collection methodologies, and tracking implementation techniques.
• Proficiency in data analysis tools such as Google Data Studio, Microsoft Excel, or similar platforms.
• Familiarity with HTML, JavaScript, and CSS for troubleshooting and customization purposes.
• Excellent communication skills with the ability to translate complex data into actionable insights for non-technical stakeholders.
• Detail-oriented mindset with a passion for continuous improvement and innovation.
• Google Analytics and Google Tag Manager certifications (preferred).

iSoftStone is a global IT service and consulting company that creates value and drives success through technology solutions, service excellence, and digital innovation. We specialize in web and application development, software testing and support, data and content management, digital experience, accessibility, and data for machine learning and AI. With 20 delivery centers and more than 90,000 employees worldwide, iSoftStone is proud to serve some of the world's most well-known businesses, including 90 Fortune Global 500 companies.
Visit us at https://www.isoftstoneinc.com .
iSoftStone is committed to the practice of equal opportunity for all its employees and applicants in employment, and does not discriminate on the basis of race or ethnicity, color, age, national origin, religion, creed, marital status, sex, pregnancy, gender, gender identity, sexual orientation, status as an honorably discharged veteran or disabled veteran or military status, political affiliation or belief, citizenship/status as a lawfully admitted immigrant authorized to work in the United States, or presence of any physical, sensory, or mental disability. In addition, reasonable accommodation will be made for known physical or mental limitations for all otherwise qualified persons with disabilities.