1 Digital Marketing Specialist Job in Hillsboro, MO
Jefferson College is Hiring a Digital Marketing Specialist Near Hillsboro, MO
Position Details
- Assist in developing and implementing a coordinated, dynamic institutional website presence while overseeing design and usability. Ensure website content is accurate and up-to-date. (B2)
- Serve as point of contact and final approval for website editors and department heads in approving content, overseeing site quality, and content style issues. (B2)
- Assist in executing the college’s social media strategy, administering and contributing to social media channels as a leading voice. Develop strategies that drive online traffic to the website and social channels to increase engagement. Assist in evaluating the effectiveness of various strategies and platforms to drive decision-making. (B2)
- Monitor social media channels for possible institutional brand and reputation issues and respond accordingly. Establish and oversee website and social media accounts for employees/departments. Promote the use of various social media platforms by college departments and employees; train staff, provide support, and monitor activities as necessary. (B2)
- Manage and run analytics reports to evaluate the effectiveness of online efforts and determine how best to invest institutional resources in future marketing and public relations efforts. (B2)
- Oversee and manage the campus announcement portal, reviewing and posting all messages to ensure that content is accurate and that announcements are published in a timely manner. (B2)
- Design and execute digital marketing efforts on various media channels, including those the college manages. (B2)
- Oversee the distribution of electronic newsletters and maintain an email database of subscribers. Manage third-party distribution services and provide analytical data as necessary. (B2)
- Work with marketing personnel to ensure brand, information, and content consistency between digital communications, publications, and videos, aligning with the institution’s brand identity and messaging. (B2)
- Collaborate with Marketing department personnel to assist in the development and execution of creative and engaging marketing concepts encompassing enrollment efforts and other strategic institutional initiatives. (B2)
- Assist with departmental photography responsibilities.
- Knowledge of responsive design principles and media queries to ensure websites work on different devices.
- Understanding of visual design principles such as layout, color theory, typography, and UX/UI design.
- Basic skills in graphic design tools like Adobe Photoshop, Illustrator, or Sketch.
- Understanding of basic search engine optimization (SEO) practices.
- Awareness of best practices for optimizing website performance (e.g., image optimization, minimizing CSS and JavaScript).
- Ability to troubleshoot and solve basic web design issues.
- Strong communication skills for collaborating with stakeholders and team members.
- Designing and editing layout and graphics for website;
- Performing basic original research, compiling and assembling data;
- Organizing tasks, meeting deadlines and prioritizing competing demands;
- Identifying client needs and making recommendations related to assigned area;
- Providing attention to detail in assignments;
- Proofreading and error correction;
- Business math computations;
- Researching industry trends, solutions and best practices;
- Providing customer service;
- Utilizing communication and interpersonal skills as applied to interaction with coworkers, supervisor, the general public, and others sufficient to exchange or convey information.
InDesign
Illustrator
Web content management systems – Drupal and WordPress
DSLR camera
Job Summary
Full Time
Elementary & Secondary Education
$63k-79k (estimate)
06/05/2024
07/01/2024
jeffco.edu
HILLSBORO, MO
200 - 500
1963
Private
RAYMOND CUMMISKEY
$10M - $50M
Elementary & Secondary Education
Related Companies
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Quotes from people on Digital Marketing Specialist job description and responsibilities
Ultimately, a digital marketing specialist must use a variety of tactics to create campaign content and then deliver this content to the appropriate device or platform, to be seen by their chosen target audience.
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Learn Digital Marketing Essentials.
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Step 3: View the best colleges and universities for Digital Marketing Specialist.
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