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JLL
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Marketing Manager
JLL Peachtree, GA
$98k-128k (estimate)
Full Time | Business Services 1 Week Ago
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JLL is Hiring a Marketing Manager Near Peachtree, GA

The Marketing Manager is responsible for leading the center’s marketing plan in support of the property’s strategic goals. The Marketing Manager will ensure JLL’s marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), tools and Core Practices are effectively employed to drive results and maximize client satisfaction.
Marketing Strategy Development & Management
  • Development of the annual marketing plan for the property based upon the center’s strategic goals.
  • Creation of an annual marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections.
  • Other responsibilities include sales data entry, analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties.
Marketing Strategy Implementation
  • Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales; include retailers, as appropriate.
  • Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as “key retailers.”
  • Work with Regional Marketing Manager to identify and implement all appropriate corporate programs.
  • Effectively manage the center’s digital media programs (social media, mobile, web), as applicable.
  • Effectively utilize market and consumer research to develop the center’s marketing plan and support the leasing efforts.
  • Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials.
  • Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media.
  • Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property.
  • Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends.
  • Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL.
  • Develop an ongoing public relations action plan as needed; send out press releases; track publicity
  • Follow corporate policies and procedures for all programs and events.
  • Complete special assignments as directed by the General Manager and/or Regional Marketing Manager.
Provide Superior Client Service
  • Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLL’s Core Practices are followed
  • Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include sales narrative, key retailer report, results of marketing for leasing, sales and alternative revenue efforts.
Leadership, Motivation and Development
  • Serve on JLL marketing taskforce as assigned by Regional Marketing Manager.
  • If applicable, provide constructive feedback, regular coaching, and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities.
  • Schedule and manage day-to day operations of the Customer Service Center (where applicable).
Skills And Knowledge
  • Complete knowledge of Microsoft Office Products: Excel, Word, PowerPoint
  • Ability to learn employer specific web-based software systems
  • Knowledge of marketing fundamentals and market research
  • Excellent interpersonal communication skills (verbal and written)
  • Special event coordination and management experience
  • Ability to multi-task
  • Sales/negotiation skills a plus
  • Experience in managing budgets
  • Flexibility to work varied schedules including weekends and evenings
  • Strong team player
Education/training- bachelor’s degree in marketing or related field
Years of relevant experience – 3-5 years in retail, marketing, advertising, or comparable business experience.
Physical work requirements/conditions – Walking the property up to several times per day; event set-up/tear down; sign installation; light lifting.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Business Services

SALARY

$98k-128k (estimate)

POST DATE

06/19/2024

EXPIRATION DATE

07/13/2024

WEBSITE

us.jll.com

HEADQUARTERS

SAINT LOUIS, MO

SIZE

>50,000

FOUNDED

1997

CEO

JAMIE L LIPPERT

REVENUE

$10B - $50B

INDUSTRY

Business Services

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The job skills required for Marketing Manager include Leadership, Advertising, Marketing Plans, Microsoft Office, Customer Service, Public Relations, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Marketing Manager positions, which can be used as a reference in future career path planning. As a Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Manager. You can explore the career advancement for a Marketing Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Marketing Manager job description and responsibilities

Provide reports and analysis of marketing activities to senior managers and board of directors.

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Develop and activate marketing campaigns dedicated to driving brand awareness and consideration with new customer audiences.

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Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities.

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Drive the utilisation of Marketing Development Fund and work on constant program optimisation (like budget, performance metrics, program elements etc.).

01/05/2022: Galveston, TX

The outdoor marketing manager will ensure toolkit sufficiency for all relevant campaigns and make sure these tools are efficiently distributed.

12/13/2021: Lowell, MA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Marketing Manager jobs

Extensive experience with practices and techniques related to traditional and digital marketing within the retail landscape.

12/20/2021: Virginia Beach, VA

Work with creative teams on developing compelling and engaging content across all marketing channels for a cohesive look and feel.

02/21/2022: Chicago, IL

Successful candidates will have a deep knowledge of experiential marketing and project management experience.

12/27/2021: Huntington, WV

A marketing manager needs leadership abilities and excellent project management skills to lead their team.

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Along with being able to provide feedback, marketing managers need to be able to accept feedback calmly and without getting angry.

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Step 3: View the best colleges and universities for Marketing Manager.

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