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Vice President of Marketing
About the Company
Popular local retailer of premium drip coffee
Industry
Retail
Type
Privately Held
Founded
2003
Employees
1001-5000
Funding
$51-$75 million
Categories
Specialties
Business Classifications
About the Role
The Company is seeking a VP of Marketing to lead the strategic vision and execution of the brand's voice and direction. The successful candidate will be responsible for all marketing activities, with a focus on enhancing brand awareness, expanding market share, and boosting customer engagement through cutting-edge, data-driven marketing efforts. From brand strategy to marketing execution, the role is pivotal in ensuring consistent brand messaging and experience across diverse markets. The VP of Marketing will also be instrumental in developing key channel marketing and execution, guiding new store and go-to-market strategies, and fostering partnerships with brands, influencers, and the press.Applicants for the VP of Marketing role at the company must have a minimum of 15 years of progressive experience in consumer products/food and beverage marketing, with a specific focus on multi-unit retail. The ideal candidate will have a proven track record of leading high-performing marketing teams, comprehensive marketing experience, and strong business acumen with analytical skills. The role requires expertise in digital marketing, including social media, email marketing, SEO/SEM, and online advertising, as well as experience in paid media campaigns to maximize ROI. The VP of Marketing will be expected to be both strategic and tactical, with the ability to set and achieve KPIs and to lead with the company's core values, fostering a creative and results-oriented marketing team.
Hiring Manager Title
Chief Business Officer
Travel Percent
Less than 10%
Functions
Other
$194k-261k (estimate)
07/04/2024
07/20/2024
michaelmabraham.com
<25
The following is the career advancement route for Vice President of Marketing positions, which can be used as a reference in future career path planning. As a Vice President of Marketing, it can be promoted into senior positions as a Chief Marketing Officer that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Vice President of Marketing. You can explore the career advancement for a Vice President of Marketing below and select your interested title to get hiring information.