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John Carroll University
University, OH | Full Time
$71k-88k (estimate)
3 Weeks Ago
Content Marketer
$71k-88k (estimate)
Full Time | Colleges & Universities 3 Weeks Ago
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John Carroll University is Hiring a Content Marketer Near University, OH

Required Qualifications
  • Bachelor’s Degree
  • Higher-education work experience
  • Three years of professional experience in communications, journalism, or marketing and a strong understanding of the communications channel landscape.
  • Strong professional agility and interpersonal skills.
  • Demonstrated ability to produce content for a wide range of audiences in a wide range of styles across all communications channels.
  • Excellent writing, proofreading, and editing skills. Must demonstrate a commitment to accuracy and attention to detail.
  • Exceptional organizational skills and familiarity with project management software.
  • Ability to proactively manage multiple projects and foresee campus needs in a fast-paced, deadline-driven environment.
  • Ability to maintain high professional and ethical standards for handling confidential information.
  • Commitment to promoting an inclusive community where differing points of view and experience are valued as mutual opportunities for learning.
  • Possess a design sensibility to envision how content will be presented or distributed in formats other than text-based articles, such as infographics or multimedia presentations.
  • Able to work independently, with minimal supervision in a fast-paced environment, but also perform as a team player.
  • Self-motivated and have the ability and desire to assume ownership of responsibilities.
  • Proactive, outgoing, positive and professional.
  • Strategic and creative problem solver.
  • Proficient working within Google suite.
  • Interest in pushing creative boundaries
  • Interest in understanding and supporting John Carroll’s mission to inspire individuals to excel in learning, leadership, and service in the region and in the world.
  • Ability to lift 50lbs
Preferred Qualifications
  • Enrollment and admission experience
  • Familiarity with editing web pages
  • Experience with Drupal, project management programs, including Basecamp, and other programs such as Adobe and InDesign
Duties And Responsibilities
  • Serve as a lead content writer and editor for enrollment marketing within IMC .
  • Create content that supports the university’s marketing and enrollment goals, primarily focusing on email, print and mailed pieces.
  • Assist with marketing campaigns with an emphasis on research and discovery around the higher education landscape, college search process, the FAFSA and Cleveland.
  • Develop a content calendar to support IMC’s work with the Enrollment division.
  • Develop a branded messaging guide that supports key messages across university marketing and enrollment efforts, specifically articulating our Jesuit distinctiveness, the modern John Carroll, and the university’s momentum in all areas that impact the student experience.
  • Act as a strategist in leveraging new content across email, print, web, social media, and paid digital campaigns.
  • Create effective website tools and pages to support key recruitment and marketing efforts.
  • Support and attend enrollment events on and off campus as needed – some on the weekends.
  • Strategize and support in-house and professional video creation through strategy, script writing, and working with key participants.
  • Work closely with graphic designers, the project manager, and the social media specialist to fully integrate all marketing efforts.
  • Support academic marketing efforts and liaise between IMC and the Boler College of Business, College of Arts and Sciences, and College of Health.
  • Collaborate and contribute to groupthink and planning as it pertains to the overall marketing and communications of John Carroll University.
  • Performs other related work as assigned
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Job Summary

JOB TYPE

Full Time

INDUSTRY

Colleges & Universities

SALARY

$71k-88k (estimate)

POST DATE

06/07/2024

EXPIRATION DATE

07/05/2024

John Carroll University
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$41k-52k (estimate)
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