Job Summary: The Paid Social Media, Senior Associate will lead the development and execution of comprehensive paid social media strategies for Commercial Banking on LinkedIn. A strong background in program analytics and optimization is required. This function requires an articulate, highly organized, self-motivated and resourceful individual who is comfortable multi-tasking in a fast-paced environment.

Job Responsibilities: 

• Develop and execute comprehensive social campaigns to support CB initiatives
• Translate business strategy into paid social media campaigns and coordinate execution across channels
• Work closely with Communications, Events and Marketing colleagues to ensure creative aligns with content strategy and develop distribution plans for maximum impact
• Partner marketing leads to determine campaign goals and set target KPIs
• Ensure consistent tone, voice and visual representation is maintained
• Collaborate with internal stakeholders and external agencies on the development and execution of paid social campaigns
• Detailed at tracking expenses, keeping budgets up to date and monitoring spend while campaigns are in flight
• Ensure proper regulatory controls are followed
• Assist with competitor research and organic social media as needed

Required Qualifications, Capabilities and Skills:

• Bachelor’s degree in a related field required
• 4 years in a paid media buying role, preferably working in the B2B space for large companies with multiple brands and/or lines of business
• Mastery of LinkedIn Campaign Manager
• Fluency in analytics (measurement, benchmarks, KPIs and campaign reporting)
• Ability to influence, use sound judgment, make informed decisions/recommendations and earn trust from multiple stakeholders
• Strong project management skills with impeccable time management and organization
• Excellent verbal, written and presentation skills
• Advanced Excel and PowerPoint skills

Preferred Qualifications, Capabilities and Skills: 

• Social media community management experience a plus
• You are a self-starter, entrepreneurial spirit; ability to work both independently and as a team member
• You are a critical thinker and team player with a positive, can-do attitude, comfortable with continuously changing opportunities and priorities