Description MARKETING MANAGER - DIGITAL *This position can be remote from Austin, Dallas, or Denver.* SUMMARY Develop, implement, track and optimize our digital marketing campaigns across all digital channels. This role will coordinate initiatives across a variety of advertising channels, lead market research efforts, and evaluate marketing campaigns for corporate, stabilized communities, and lease-up communities. The ideal candidate will have the ability to take initiative in a fast-paced, entrepreneurial environment and bring their unique talents to enhance our marketing team. This is a hands-on technical role, we are looking for a candidate with the expertise to manage the back end of campaign platforms such as Google, Meta, etc., manage our digital vendors, as well as a strategic thinker with excellent communication skills. OBJECTIVES OF THE ROLE Handle strategic online initiatives to support communities and corporate including digital advertising and reputation management Build and maintain all digital advertising, including SEO/SEM, Internet Listing Services, social media for communities, and corporate Manage email marketing initiatives including newsletters, promotions, etc. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Maintain consistent brand messaging throughout all platforms Current with emerging technologies and tactics in the digital marketing environment Conduct A/B testing for new initiatives and produce reports Oversee our digital platform to continue to optimize performance and utilize new features across all our leasing tools Support operations to assist each community in achieving their leasing goals by providing insight on all digital campaigns and offer recommendations Develop and publish monthly digital marketing reports for communities Conduct training for our onsite teams to build their skills and understanding of digital marketing tactics and metrics TASKS Provide expertise on digital marketing best practices, testing and optimization; drive results in planning and manage end-to-end campaigns Brainstorm new and creative digital growth strategies Setup and maintain digital campaigns Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Collaborate with agencies and other vendor partners Test new features in CRM to support new tactics/features Use advanced metrics to measure the success of a marketing campaign Manage software platforms and vendors used for the website, email marketing, and integration with our CRM Negotiate advertising contracts Perform other duties as assigned Requirements QUALIFICATIONS BS/MS degree in marketing or a related field Five or more years of experience in digital marketing and advertising Experience managing marketing campaign budgets $1M Google certifications: GA4, Business, Search, Display, Video, Shopping Ads, Apps, and Measurement Certified in Meta Blueprint Ad platform - Media Buying Professional Experience with Hubspot and customer database management Experience with data visualization tools such as Tableau, Power BI, etc. Understands website metrics and best practices Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Familiar with financial planning and strategy Solid knowledge of website analytics tools e.g. Google Analytics Experience in setting up and optimizing PPC campaigns on all major search engines Working knowledge of ad serving tools Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement REMOTE REQUIREMENTS Occasional in-person visits to San Antonio, TX Corporate office and/or visits to strategic markets with advance notice Participate in on-camera meetings in professional attire and workspace Work hours may be flexible but must accommodate the needs of the San Antonio, TX Corporate office #J-18808-Ljbffr