Dive into the heartbeat of today’s social scene as a Social Media Community Manager with an exciting and rapidly growing beverage company! They’re not just keeping up with trends – they’re setting them. From TikTok challenges to Instagram Stories that stop the scroll, the Social Media Community Manager will be dedicated to curating content that speaks to the masses. Ready to create and inspire? Apply today!

Location: Austin, TX (remote/hybrid with 20% travel)

Job Responsibilities:

• Develop creative and engaging content that aligns with the company’s objectives and target audience.
• Write clear, compelling copy that reflects brand voices and values.
• Manage the editorial calendar, social content production, scheduling content, and quality assurance.
• Work collaboratively with the marketing team to develop original, channel-specific content and execute marketing campaigns on our social media channels, ensuring content and brand consistency.
• Create meaningful engagement and consistent conversation on social media through relevant and educational content that continues to resonate with our highly engaged audience.
• Build community and brand advocacy through engagement and interaction.
• Identify whitespace opportunities to elevate & define distinct roles for content on each social platform to build brand equity.
• Monitor, measure, and continually update best practices and analysis of performance through weekly reporting to executives, communicating strategy and progress of key performance indicators.
• Collaborate with the paid digital team to help identify and leverage any paid social media opportunities.
• Be on the pulse of social trends, competitive landscape, Gen Z culture, and new social platforms to bring new ideas to the forefront.
• Create a comprehensive social media brand guidelines book for all stakeholders to reference, adhere to, and apply in all social media and influencer efforts.
• Maintain brand integrity and compliance with content produced.

Required Skills/Qualifications:

• Bachelor’s Degree in Communications, Journalism, Marketing, or a related field required.
• 3 years of experience within the content creation digital space or equivalent work experience.
• Strong writing skills, a keen eye for detail, and grammar with a strong portfolio.
• Thorough knowledge of the social media marketing industry, strategies, and tactics.
• Ability to assist in the development of strategic social marketing plans.
• Deep experience and knowledge of social platforms.
• Flexibility to adapt to feedback and changing priorities.
• Knowledge of copyright laws and intellectual property laws.
• Proven experience in measuring, recapping ROI, and replicating best practice conversion tactics.
• Analytical skills, CPG experience, or social media certifications are a plus such as Meta Social or Meta Blueprint, TikTok Academy, and/or YouTube Certified.
• Hybrid/Office environment with quarterly All Hands Meetings.
• 20% travel expected for this role to attend trade shows, activations, etc. across the nation.