We are seeking a Marketing Director who resembles our high standard of care for our patients. Our ideal candidate would be friendly, polished and professional. We want this staff member to be comfortable with constant change as our company continues to grow, highly motivated and have exceptional communication skills. It is guaranteed your expertise will be valued as an employee with our team. If you are a quick learner, outgoing and have a positive attitude, this is the job for you! Serving as the Marketing Director, you will stay informed about the market, industry trends, and the competitive landscape, while helping strategize and implement marketing, branding and advertising plans.

Job Responsibilities

• Ensure all marketing efforts serve to achieve immediate and long-term practice goals
• Create and curate compelling content, including text, images, and videos, that effectively tells the story of our brand and engages our community
• Monitor, track and analyze social media performance to gain insights and optimize future strategies
• Actively engage with our online community by responding to comments, messages and inquires in a timely and professional manner
• Analyze target market information to identify and recommend effective marketing approaches
• Identifying and executing improvements for processes, content and lead generation
• Design and implement a digital marketing plan and social media strategy
• Staying up to date with social media trends and informing management of changes that are relevant to the practice’s marketing activities
• Visit referring offices to enhance the patient experience
• Possess strong knowledge and skill using Adobe Photoshop
• Plan community events, sponsorships and fundraisers
• Work to ensure content is aligned with brand aesthetic and identity
• Identify and implement opportunities for audience growth and increase interaction
• Evaluating key performance indicators (KPIs) for social media campaigns and measuring a campaign’s success against the KPIs

Marketing Director Qualifications/Skills

• Excellent communication, interpersonal and relationship skills
• Attention to detail
• Fast learner with an ability to adapt techniques based on requirements
• Multi-tasking
• Problem-solving
• Team-Oriented
• Sound Understanding of digital marketing platforms
• Professionalism
• Creative eye for graphic design/social media trends

Education and/or Experience

• Bachelor’s Degree required
• Experience in marketing or relevant field is a plus!

Job Types: Full-time, Part-time

Pay: $40,000.00 - $80,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 1 year (Preferred)

Ability to Commute:

• Bowling Green, KY 42103 (Preferred)

Ability to Relocate:

• Bowling Green, KY 42103: Relocate before starting work (Required)

Work Location: In person