What you'll do

The Sr. Director of Category Leadership, reporting to the VP of Sales Strategy, will play a pivotal role in driving category growth strategies, from initial conception to implementation at the retailer level. You’ll lead a comprehensive team made up of HQ focused category strategy and field-based category management.

Your responsibilities will extend to supporting the Mars Health & Wellness Platform, where your expertise will be instrumental in advancing initiatives and strategies across the broader organization.

As the category thought leader within the organization, you'll spearhead strategic initiatives across five critical areas:

• Foundational Tools, Data Capabilities, & Budget Management: Developing and enhancing the tools and capabilities necessary for effective category management and strategy execution
• Category & Shopper Research: Conducting comprehensive research to understand market dynamics, consumer behavior, demand spaces and shopper insights
• Category Growth Strategy Development & Execution: Utilizing research findings to craft and implement robust category growth strategies that drive business objectives and deliver tangible results
• Selling Story & Go-to-Market Execution: Creating compelling selling stories and tool kits to ensure seamless execution of both category strategies and brand initiatives
• Thought Leadership: Be the internal voice of category strategy to executives and cross-functional partners

As the category thought leader supporting the KIND sales team and their retailer partners, you will lead the field-based category management team. This team is the primary analytics support generating insights, and offering strategic guidance to achieve sales objectives, execute category strategies, and ultimately drive sales growth.

You will be guiding both HQ and field teams towards achieving category growth and success, while also supporting key partnerships and initiatives within the broader organizational context.

What you'll bring to KIND

• 10 years of CPG experience, preferably within edible categories
• Robust category management experience, calling on retailers across all channels (Mass, Food, Natural, Convenience, Drug, and Specialty)
• HQ based strategy experience
• Extensive understanding of industry leading data sources (Circana, Nielsen, RichMix, Kantar, Numerator, Custom Research)
• Budget management capabilities
• Leadership and people management experience (10 team members)
• Bachelor’s Degree
• Proficient in Microsoft Word, Excel, PowerPoint, and Power BI
• Must be able to travel to HQ meetings, retailer meetings and various management meetings as needed

You are...

• Highly self-motivated and disciplined
• Accustomed to working with a wide variety of stakeholders cross-functionally and excellent at influencing decision makers
• A strong leader who brings a clear vision & perspective to the table
• Decisive yet thoughtful in your ability to prioritize and juggle multiple work-streams
• A clear communicator who is able to distill complex strategies into clear and actionable insights

Certain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base salary range for this position is $139,750 to $195,500. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.