Job Title eCommerce Key Account Director - eKAD - Designer Fragrance Division

Division: Luxury Products Division - Designer Fragrances

Location: Remote and/or NY- 10 Hudson Yards

Reports To: VP National Accounts - Sephora/Ulta

Who We Are:

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancome, Yves Saint Laurent, Giorgio Armani and Youth to the People.

What You Will Do:

This individual will be responsible for the planning and execution of our digital expression, marketing/media activations, sampling and overall sales performance for the designer fragrance/beauty brand portfolio (Maison Margiela, Prada, Valentino, Mugler, Azzaro, Ralph Lauren & Viktor&Rolf) on both sephora.com and SWAK. exposure, and social activations.

Sephora.com/SWAK is the number one ecommerce beauty retailer in the US and a critical business partner for the Luxe division.

Job Duties and Accountabilities

Driving share and sales growth across sephora.com & swak.com through onsite experience, digital media and sampling.

• Sales:
  1. Analyze .com sales and performance to develop strategic insights & action plans to facilitate plans of increasing digital penetration.
  2. Negotiates digital exposures with retailer teams to increase share of voice; maintains exposure trackers and digital retailer side-by-sides.
  3. Partners with KAD and Planner to strategize digital promotions and seasonal programs to ensure YoY sales targets are achieved.
  4. Executes & maintains all PDP updates for both core skus and new launch pages on (account) with the goal of driving conversion and improving relevancy within competitive brand set, including optimizations of product titles, descriptions, images, videos, and A content.
  5. Responsible for on time and in full delivery of all digital assets
  6. Work closely with marketing team on all content development and ensure Sephora friendly assets are being created.
  7. Maintain competitive exposure of key brands: highlights, promotions, programs to share out with management.
  8. Consistent & continued review of Sephora.com to ensure optimization of ppage experience by reviewing/fixing continued opportunities and/or misses.
  9. Review consumer reviews on key launches & core products PDP and elevate any themes or call outs.
  10. Partners with retailer site merch team to ensure success of the logistical process execution for all promotional events, including but not limited to set up, testing, and quality assurance.
• Digital Media
  1. Develops and manages retailer specific media and influencer strategy.
     • Manage LEAP entries for payment of programs/coop.
     • Manage budget planning documents with CAL and Agency partners.
     • Work with all teams as main point of contact (Sephora Media teams & Internal Media Teams, BCL)
     • Create and submit briefs for all COOP campaigns and retailer-specific media (e.g., emails, onsite banners)
  2. Negotiates and influences brand-led spend in media and A&I to ensure account receives fair share based on product priorities.
     • Works with retailer marketing teams to take advantage of any social partnership opportunities.
     • Partner with marketing teams on optimized asset packages
     • Thinks outside of the box, for new and innovative ways of activating on social platforms.
  3. Manages all media initiatives with retailer, managing media placements and executing on all programs to ensure timely delivery of assets.
• Sampling
  1. Ensure sample forecast is passed on to marketing & demand planning and updated on a rolling basis based on shipments and timing.
  2. Build out omni sampling calendar to show initiatives planned strategically by week/by month.
  3. Submit pitches in Sephora portal and track/confirm participation with marketing as needed.
  4. Manage process for marketing to place, track, and follow up on sample orders for all programs.

Key Challenges, Issues and Complexity

• This role will require a balance of analytical thinking, creativity and production knowledge, and relationship skills.
• Leveraging strong application skills of ideas to develop consumer understanding and insight to act on the data in collaboration with internal brand & external account partners.
• It requires constant interaction across a matrixed business structure (Marketing, Sales, Planning, CoE) to coordinate work and deliver yearly sales objectives and brand specific benchmarks.

What We Are Looking For:

Required Qualifications:

• 6-8 years of experience in e-commerce account management, digital marketing/media
• Bachelor's Degree
• Excellent written and verbal communication skills, with the ability to participate in and lead presentations to senior leadership.
• Exceptional organizational skills with avid attention to detail and follow through.
• Strong time management and prioritization skills with a keen ability to keep projects on track.
• Excellent written and verbal communication skills; must be able to present data in an organized manner to different levels of the organization.
• Self-motivated, self-starter, results, and solution-oriented, strategic thinker
• Strong leadership and entrepreneurship skills with the ability to build effective partnerships.
• Achieves Results with Integrity - Conveys energy, focuses on results.
• Ability to influence decisions and navigate through cross-functional collaboration and matrixed organization.
• Listens and communicates effectively.
• Microsoft excel, powerpoint and teams efficient.

Preferred Qualifications:

• Prior retailer experience and understanding
• Retailer media planning/execution experience

What's In It For You:

• Salary Range: $140K-$203K
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Fully Remote or Hybrid -
  1. Hybrid = 3 Days in Office, 2 Days Work from Home
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [emailprotected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.