Location: New York, NY (Soho)
Work Schedule: In office Monday-Thursday; Remote: Fridays
At La Ligne (http://www.lalignenyc.com), we believe in the universal appeal of the stripe—always classic, forever chic. With a nod to its iconic roots, we created La Ligne to give women a few new (and unexpected) ways to wear it. La Ligne offers versatile clothing collections inspired by the line with endless styling options.
We’re inspired by all kinds of self-expression. We design everyday necessities and the occasional splurge—the kind of clothing we would want to wear. We prize functionality but we also want you to have fun while you’re at it. In other words, if you can’t eat, dance and drink in it, we won’t make it. And while some clothes stay and some go, we want to be the ones that stay awhile.
The Role:In line with our company vision, La Ligne is looking for an eCommerce Manager to oversee and manage the company’s website by developing and implementing strategies to increase online sales, optimizing the user experience and managing e-commerce platform and technology.
Responsibilities:

• Develop and implement e-commerce strategies aimed at amplifying website traffic, improving user experience, and achieving heightened conversion rates and revenue objectives
• Operational Oversight: Direct day-to-day activities on the Shopify platform, encompassing tasks such as product uploads, content generation, order processing, customer service, and issue resolution. Optimize user experience for greater intuitiveness and engagement
• Analytics and Reporting: Scrutinize web analytics, assess website and campaign performance, and provide data-driven recommendations for enhancements
• Collaborative Marketing Initiatives: Foster close collaboration with marketing teams to craft promotions, devise SEO strategies, orchestrate email campaigns, and create social media content. Spearhead e-commerce development projects and engage with external resources and vendors
• Product Catalog Management: Administer and maintain the product catalog, ensuring accuracy and timeliness of product information
• Coordination in Fulfillment and Logistics: Collaborate with fulfillment and logistics teams to guarantee the punctual delivery of orders
• Holistic Website Management: Work in conjunction with web developers to sustain a functional and efficient website that aligns seamlessly with our branding
• Industry Insight: Stay abreast of emerging e-commerce trends and best practices, with a specific focus on those pertinent to the Shopify platform
• Data entry/upkeep for shopify (tagging products, adding to collections, tagging photos for SEO updating metafields)
• Update initial and final costs in Shopify
• Update Best Sellers page on the website at a regular cadence
• Attend weekly meeting with warehouse web dev agency
• Work closely with Merchandising and Marketing teams to ensure catalog accuracy and completeness
• Produce sales / return reports to Chief Operating Officer
• Main point of contact for all Shopify issues

Skills & Qualifications:

• Bachelor’s Degree
• 5-7 years of e-commerce experience with a focus on fashion brands
• Fluent or expert in Shopify Plusand proficient in web analytics tools like Google Analytics, along with a robust understanding of SEO and digital marketing strategies
• Demonstrated success in implementing tactics that drive growth on e-commerce platforms
• Strong execution skills with a comfort level in entrepreneurial settings
• Strategic thinker capable of building comprehensive strategies aligning with the company vision, while also being hands-on in execution
• Experience in executing e-commerce strategies for digital sales and conversions on both website and external platforms, including daily performance optimization, goal achievement, and enhancing user experience
• Highly analytical and data-driven, with the ability to extract insights, iterate, and adapt strategies to optimize growth
• Curiosity and critical thinking with a knack for exploring new ideas and approaches within existing and new channels
• Strong collaboration skills and experience working cross-functionally, including managing external agencies
• In-depth knowledge of e-commerce Key Performance Indicators (KPIs) and metrics
• Proven ability to organize and present e-commerce data effectively for decision-making
• Experience with content management and site merchandising
• Knowledge of customer service principles and practices
• Proficiency in Microsoft Office Suite, particularly Excel
• Knowledge in coding languages, GTM and other web analytics tools a plus.21

Salary Range: 95K-115K (based on skills & qualifications)
Powered by JazzHR
foTrJaqTtI