LaSalle Network has partnered with a rapidly growing chemical manufacturing company that specializes in the environmental, health and safety space. Due to growth and expansion, our client is adding a Marketing Communications Manager to join to their team. This individual will design and execute external communications plans to support the company's marketing and branding efforts and ensure alignment of communication strategies with overall brand goals and corporate messaging.

This individual will be responsible for maintaining the brand's online presence and creating brand awareness with communities through the website, social media marketing and various marketing campaigns. Additionally, this leader will be responsible for end-to-end strategy, planning and delivery of professional tradeshow, conference and event strategy and implementation.

Marketing Communications Manager Responsibilities:

• Collaborate with the Commercial team to create marketing materials and collateral that support the sales process
• Support leaders by developing thought leadership content including but not limited to keynote presentations, speechwriting and byline articles
• Create and oversee the development of engaging content for press releases, articles, whitepapers and other external communications channels
• Support customer and organizational events to drive brand awareness and foster strong customer relationships

• Develop and implement comprehensive digital marketing strategies - both global and regional - to enhance brand visibility and drive customer engagement
• Oversee web migration projects, ensuring a smooth transition and optimal user experience
• Update and maintain the company website with relevant and engaging content
• Optimize website to increase ranking within search engine results page (SERP) and encourage more site traffic
• Use web analytics tools to monitor site performance
• Develop, execute and optimize marketing campaigns, including email and social media marketing by maintaining strong marketing calendar
• Measure and report the return on investments (ROIs) and key performance indicators (KPIs)
• Brainstorm new campaign ideas and growth strategies
• Identify and test new digital channels and tools
• Research and implement new marketing tactics and the latest trends

• Lead the development of global and regional marketing plans for large tradeshows, including pre-event promotion and post-event follow-up
• Coordinate with cross-functional teams to ensure seamless execution of tradeshow initiatives
• Ensure that content effectively communicates key messages and aligns with brand guidelines
• Manage event budgets to meet event objectives within financial scope

Marketing Communications Manager Requirements:

• Bachelor's degree in Marketing or related field
• 4 years in digital marketing role, with a focus on website management, content creation and social media marketing
• Proficiency in content management systems (e.g., WordPress, Hootsuite) and web analytics tools preferred (e.g., Google Analytics)
• Excellent project management skills with the ability to prioritize tasks, meet deadlines and adapt to changing priorities in a fast-paced environment
• Excellent critical thinking skills and motivation to be 3 steps ahead
• Exceptional communication skills, both written and verbal, with a keen eye for detail and the ability to craft compelling messaging for diverse audiences
• Creative thinker with a passion for innovation and continuous improvement, capable of generating new ideas and consistently driving results
• This position is remote, however candidates MUST live in the Eastern or Central Time Zone to be considered

If you are interested in this position and meet the qualifications, please apply today!

Thank you,

Stephanie Moncada
Principal
LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.

LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets. LaSalle Network offers temporary Field Employees benefit plans including medical, dental and vision coverage. Family Medical Leave, Worker's compensation, Paid Leave and Sick Leave are also provided. View a full list of our benefits here: https://www.thelasallenetwork.com/wp-content/uploads/2024/04/Field-Employee-Benefits-LaSalle-Network.pdf