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Performance Marketing Manager
LendingTree Charlotte, NC
$96k-125k (estimate)
Full Time | Lending & Credit 3 Days Ago
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LendingTree is Hiring a Performance Marketing Manager Near Charlotte, NC

This position is based in the Charlotte, NC area with a hybrid work schedule of three days per week in office (Tues, Wed, Thurs) and two days WFH. We are not offering relocation support at this time, candidates must be based in Charlotte, NC.

Our Company:

LendingTree was founded in 1996 by CEO Doug Lebda to help people comparison shop and get a great deal on the single biggest transaction of their lives: their mortgage. Since then, we’ve facilitated over 65 million loan requests, while becoming a household name (our brand recognition rivals Bank of America and Wells Fargo). Today we do much more than mortgages. We are the #1 online marketplace in the US for consumers to comparison shop for mortgages, personal loans, credit cards, student loans, auto loans and insurance. We have established relationships with millions of customers who engage with us through our My LendingTree portal, giving them access to free credit scores and money saving alerts. We are on a mission to help consumers save money and better their lives.
We’re publicly traded (TREE), we’re financially sound and we’re in the top 10 of Fortune’s 100 Fastest Growing Companies. If you’re looking for an opportunity with a dynamic company that is fanatically pro-consumer and that champions your entrepreneurial spirit, then you’ve come to the right place! 

The Position:

  • Day-to-day interaction with the Director of Marketing Partnerships, focusing on building and cultivating strong, trusted relationships with key partners.
  • Key responsibility will include the sourcing and execution of performance-based marketing acquisition efforts across paid digital channels including SEM, display, social, email, etc.
  • Demonstrate deep understanding of relevant KPI’s as they relate to the overall marketing strategy and extract insights from campaign data, identify relevant trends and provide well developed proactive recommendations to achieve longer term marketing goals and objectives
  • Analyze marketing campaign data to regularly assess the performance of campaigns with a focus on driving quality and ROI.
  • Source, manage, optimize, and grow online partner relationships
  • Manage the full pipeline process of prospecting, qualifying, launching, optimizing, and growing new Performance Marketing partnerships.
  • Analyze metrics for revenue and margin opportunities, recommend and implement changes based on the results. 
  • Manage the campaign process end-to-end including: partner research, campaign objective development, campaign development/execution, optimization, analytics, and reporting.

Basic Experience / Training / Education:

  • 4-year degree
  • 2-5 years in an online marketing function at an online retail or lead generation company
  • Project and budget management experience
  • Previous experience in affiliate marketing preferred
  • Experience with basic database management, marketing pixels, and software and application API integrations

Preferred Experience/Training/Education:

  • A solid foundation of business and general online marketing skills (metrics, analysis, reporting, negotiation). 

Required Knowledge / Skills / Abilities: 

  • General knowledge/understanding of online marketing, online lead generation, conversion strategies
  • Analytical mind with the ability to interpret data/results and take appropriate action
  • Basic knowledge of digital technologies such as HTML, JavaScript, cookies, pixels, etc.
  • Experience with A/B and/or multivariate testing
  • Demonstrated ability to optimize spend via tactics including creative optimization and landing page optimization
  • Ability to work collaboratively and take feedback but also function autonomously with a willingness to “figure it out”
  • A power-user of Microsoft Excel, or a willingness and aptitude to quickly become a power-user

Our Culture:

Our clothes are casual and relaxed, and our work ethic is highly professional. It is our culture for each team member to challenge the status quo, express their opinions, and to stand up, ask for the ball and run with it to meet our aggressive goals. We also have a lot of fun together! We’re always looking for the best, brightest, high energy, results-driven Rock Stars to join our team. We reward innovation, creativity and the ability to just GET STUFF DONE. 

Job Summary

JOB TYPE

Full Time

INDUSTRY

Lending & Credit

SALARY

$96k-125k (estimate)

POST DATE

06/24/2024

EXPIRATION DATE

08/23/2024

WEBSITE

tree.com

HEADQUARTERS

CHARLOTTE, NC

SIZE

500 - 1,000

FOUNDED

2007

TYPE

Private

CEO

ANTHONY HSIEH

REVENUE

$200M - $500M

INDUSTRY

Lending & Credit

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Tree.Com provide information, tools, advice, products, and services for critical transactions in consumers lives.

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The job skills required for Performance Marketing Manager include Insight, Analysis, Lead Generation, Innovation, etc. Having related job skills and expertise will give you an advantage when applying to be a Performance Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Performance Marketing Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Performance Marketing Manager positions, which can be used as a reference in future career path planning. As a Performance Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Performance Marketing Manager. You can explore the career advancement for a Performance Marketing Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Performance Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Performance Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Performance Marketing Manager job description and responsibilities

The Performance Marketing Manager drives the marketing department’s commercial performance through systematic campaign-specific results and overall measurement.

03/26/2022: Troy, NY

The Performance Marketing Manager also manages high quality acquisition programs, campaigns, and activities across the business’s online platforms.

02/19/2022: Frankfort, KY

Manage Social Media advertising using performance goals that drive new user adoption.

02/15/2022: Fayetteville, NC

Marketing managers work with many different forms of media, from more traditional newspapers and billboards to digital advertising and social platforms.

02/17/2022: Somerset, NJ

Marketing managers also find ways to build relationships outside of organizations.

03/16/2022: Longview, TX

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Performance Marketing Manager jobs

Learn How Email Marketing Works.

02/10/2022: Paramus, NJ

Learn How to Use Data Analysis / Reporting tools.

02/18/2022: Santa Maria, CA

Organize content marketing campaigns.

02/01/2022: Olympia, WA

Get a good grasp on email marketing.

04/01/2022: Rapid City, SD

Marketing communications strategy.

03/26/2022: Springfield, MA

Step 3: View the best colleges and universities for Performance Marketing Manager.

Butler University
Carroll College
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