7 Campaign Operations Specialist Jobs in Richardson, TX
Lennox is Hiring a Campaign Operations Specialist Near Richardson, TX
Our Team’s Culture StatementAt Lennox Commercial, the Product and Marketing team is a collaborative group of high performers who pave the way to success for our business.
Committed to operating with integrity, we are product experts and strategic marketers who develop creative and innovative solutions.
Together, we strengthen Lennox as a Commercial HVAC industry leader, challenging limits and elevating standards to achieve excellence while cultivating a fun and respectful work environment.
Job DescriptionWHAT YOU WILL BE DOINGAs a Campaign Operations Specialist, you will support and execute the day-to-day lead generation and conversion strategies that drive growth in our Lennox Commercial HVAC business.
This newly-created role reports to the Manager of Marketing Operations. You will help to build and execute our playbook of omnichannel, growth-driving campaigns in direct partnership with Revenue Operations, Field Sales, and our Marketing and Product Management teams. This involves implementing and optimizing marketing workflows for “customer journeys,” and continuously analyzing performance to meet and exceed KPIs.
In This Role, Your Responsibilities Include
- Campaign Execution: Implement the delivery of automated and strategic custom journeys from Salesforce Marketing Cloud. This involves coordinating and collaborating with marketing content resources to create, track and execute lead generating and nurturing marketing campaigns through emails, landing pages, forms, etc., while applying an experimentation mindset to consult and drive results.
- Reporting & Measurement: Provide data-driven insights based on program benchmarks to monitor campaign results, ensuring maximum return on marketing efforts.
- Segmentation: Understand, develop and continually review B2B audience segments as the foundation for our communication efforts to deliver more targeted and relevant messaging to improve engagement and conversion of prospects within the lead pipeline.
- Website Optimization: Work closely with IT and development resources to identify website improvement opportunities that will enhance user experience while optimizing to attract and convert leads.
- Process Optimization: Identify and implement opportunities to streamline marketing processes, workflows, and database hygiene, including standardizing critical marketing audience data points to enhance efficiency and accuracy.
- Bachelor's degree in marketing, business, communications, or an equivalent combination of education and experience.
- 3 years related experience with marketing operations or a related role, preferably with a B2B focus.
- Demonstrated proficiency with Website CMS platforms (dotCMS is a plus), Google Analytics, Salesforce Marketing Cloud and CRM software.
- A basic understanding of website architecture and utilizing website tools and WYSIWYG editors.
- A proven track record in email marketing with ability to build emails, dashboards and reports to track campaign performance.
- Strong organizational and project management skills and ability to deliver high-quality work against appropriate timelines.
- Strong analytical and problem-solving skills.
- Strong written and verbal communication skills.
- Strengthens our team culture by epitomizing our core values
- Collaborative mindset and desire to develop and grow skillset
- Translates the unique needs of different audiences to achieve marketing results
- Ability to rally cross-functional teams behind a common vision
- Strong understanding of B2B marketing dynamics
- An understanding of marketing automation campaign best practices and trends.
In Addition, You Will Receive a
- Competitive base salary
- Excellent medical plans designed to support healthy lifestyles
- Mental and financial health programs
- Outstanding 401k with company match
- Employee stock purchase program
- Community involvement opportunities
- Robust employee assistance program
- And much, much more
- Cafe
- Gym
- Starbucks (Coming Soon)
Job Summary
Full Time
Building Construction
$103k-126k (estimate)
06/24/2024
07/12/2024
lennoxcompanies.com
MEMPHIS, TN
50 - 100
2014
<$5M
Building Construction
Related Companies
The job skills required for Campaign Operations Specialist include Project Management, Google Analytics, Email Marketing, Problem Solving, Content Marketing, Insight, etc. Having related job skills and expertise will give you an advantage when applying to be a Campaign Operations Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Campaign Operations Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Campaign Operations Specialist positions, which can be used as a reference in future career path planning. As a Campaign Operations Specialist, it can be promoted into senior positions as a Digital Content Curation Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Campaign Operations Specialist. You can explore the career advancement for a Campaign Operations Specialist below and select your interested title to get hiring information.
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