Exciting opportunity to lead marketing strategy and execution for LG’s largest home appliance category!

Are you Entrepreneurial? Consumer-centric? Have a high digital acumen?

If you thrive in a highly visible, dynamic, fast-paced environment, and are looking to make an impact, create best-in-class marketing content, and build a strong culture, then come join the LG home appliance team!

GENERAL DESCRIPTION

We are currently seeking a creative Digital Marketing Manager to join our dynamic marketing team in Englewood Cliffs, NJ. This position is an onsite position. You'd be responsible for developing and managing comprehensive communications programs, and plays a pivotal role in implementing integrated marketing communications plans that drive business segments.

PRINCIPAL RESPONSIBILITIES

• Develop communication strategies for each major product sub segment; Prioritize message points for each sub segment, and prioritize sub segment communication across entire business unit
• Ad Campaign Strategy: Devise and execute strategic advertising campaigns across Google Ads, Meta Ads (including Facebook and Instagram), and other relevant platforms to boost merchant acquisition and engagement
• Performance Optimization: Monitor ad performance metrics closely, employing A/B testing and data analysis to optimize campaigns for maximum ROI and merchant conversion
• Creative Ad Development: Collaborate with design and content teams to craft compelling ad creatives tailored to each platform and merchant audience, ensuring maximum impact and engagement
• Budget Management: Efficiently manage advertising budgets across platforms, allocating resources effectively to achieve campaign objectives and KPIs
• Audience Targeting: Utilize advanced targeting capabilities on advertising platforms to reach relevant merchant segments and drive qualified leads for merchant services
• Ad Tech Mastery: Stay updated on the latest trends and best practices in ad tech, leveraging new features and innovations on platforms to stay ahead of the curve.

REQUIREMENTS

• An Undergraduate Degree is Required,
• A minimum of 3 years experience in consumer marketing or closely related field;
• Experience in traditional brand management function strongly desired;
• Industry experience may vary from consumer durable goods to consumer luxury goods;
• Up to 25% travel as needed.

LG Electronics, USA Inc., LG Mobile Research USA LLC, LG Electronics, Alabama, inc., LGEVU and Zenith Electronics LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Further, the Company takes affirmative action to ensure that applicants are employed and employees are treated during employment without regard to any of these characteristics.