Exciting opportunity to lead marketing strategy and execution for LG’s largest home appliance category!

Are you Entrepreneurial? Consumer-centric? Have a high digital acumen?

If you thrive in a highly visible, dynamic, fast-paced environment, and are looking to make an impact, create best-in-class marketing content, and build a strong culture, then come join the LG home appliance team!

GENERAL DESCRIPTION

We are currently seeking a creative Senior Manager of Shopper Marketing to join our dynamic marketing team in Englewood Cliffs, NJ. This position is an onsite position. You'd be responsible for developing and managing comprehensive communications programs, and plays a pivotal role in implementing integrated marketing communications plans that drive business segments.

PRINCIPAL RESPONSIBILITIES & REQUIREMENTS

• Plan and execution of all national 'top down' shopper marketing programs, including digital coupons and in-store activations in partnership with key external partners.

• Lead, develop, execute, and analyze the instore shopper marketing, omnichannel marketing and retail media programs in partnership with the LG Sales team.

• Serve as the key liaison to the LG Shopper Marketing organization

• Lead retail media digital marketing execution, optimizing programs on a weekly basis.

• Responsible for ongoing analysis of all shopper marketing, omnichannel marketing and retail media programs as part of the cross-functional Integrated Business Planning process.

• Responsible for providing and updating Demand Planning updates for shopper, omnichannel and retail media programs.

  What will make you successful in the role?

• Ability to influence cross-functionally with marketing, sales, and external agencies and within the larger LG organization.

• Big thinker with a passion for execution

• Inspirational and aspirational.

• Externally and consumer ' obsessed.

• Ability to inspire external and internal stakeholders.

• Influential presenter and storyteller.

• Natural collaborator.

• People developer, coach and visionary, inspirational leader.

• Adaptable, agile, and calm under pressure.

• Adaptable and ability to pivot as circumstances change.

• Powerful communicator that listens and then speaks with impact.

  What should you bring?

• Bachelor's or master's degree in marketing, sales, or e-commerce.

• 5-7 years shopper and/or omnichannel marketing experience.
  CPG food category required.

• Strong knowledge of the food CPG retailer/customer shopper, omnichannel and retail media marketing landscape.

• Experience working directly with retailer teams as part of joint business planning.

• High proficiency in business tools (Excel, PowerPoint) with expertise in identifying and measuring SMG/Omnichannel performance measurement, including experience in Marketing Mix Modeling/ROI analysis.

• Experience in digital retail media planning, execution, and analysis.

• Experience in both smaller entrepreneurial and large corporate environments.

• Passion to drive shopper and omnichannel marketing programs and continuous improvement.

• Up to 25% travel as needed.

LG Electronics, USA Inc., LG Mobile Research USA LLC, LG Electronics, Alabama, inc., LGEVU and Zenith Electronics LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Further, the Company takes affirmative action to ensure that applicants are employed and employees are treated during employment without regard to any of these characteristics.