The Associate Director of Commuter Engagement contributes to an engaging and Christ-centered commuter student experience by strategically planning and overseeing commuter engagement initiatives within Commuter Life. This position reports directly to the Director of Commuter Life in the development, execution, and assessment of the Commuter Engagement Strategy. The Associate Director of Commuter Engagement is integral to creating and innovating initiatives that foster connection among commuter students, tracking involvement across the university, and ensuring awareness of opportunities for growth and connection. This role collaborates with the other areas of Student Life and Liberty University to plan and execute commuter engagement initiatives and events. This position also works alongside the Director of Commuter Life to track and report on various commuter student engagement metrics. The ideal candidate is analytical, organized, relational, emotionally intelligent, and self-motivated, capable of effectively leading large-scale events, project management, and collaborating with multiple teams to promote Commuter Life initiatives.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

• Commuter Engagement Strategy and Execution
  • Contribute to a high-energy, engaging, and Christ-centered commuter student experience alongside the Commuter Life team.
  • Develop, facilitate, and execute the Commuter Engagement strategy in collaboration with the Director of Commuter Life.
  • Plan and oversee large-scale events and programs oriented around increasing and fostering commuter student engagement, including Commuter Welcome Week programs, Tailgates, Christmas Party, Appreciation Week events, and promotional tabling.
  • Create environments that encourage connection among commuter students and with the Commuter Life team.
  • Partner with other Liberty University offices and Lynchburg organizations and businesses to resource and connect commuter students to one another, the campus, and the city of Lynchburg.
• Communication Campaigns and Awareness
  • Manage communication campaigns to promote Commuter Life events and initiatives, utilizing third-party software and university partnerships.
  • Employ interpersonal, technological, and other innovative strategies to ensure commuter students are well-informed about opportunities for connection and growth.
  • Collaborate with Student Life Creative to develop and execute advertising plans, social media tactics, and promotions for commuter engagement initiatives and events.
• Supervision of Assistant Director
  • Supervise the Assistant Director of Commuter Engagement, providing guidance, support, and direction of Commuter Lounge Operations and Commuter Life Assistant performance.
  • Collaborate with the Assistant Director of Commuter Engagement to ensure the effective planning and execution of commuter events.
  • Meet regularly with the Assistant Director of Commuter Engagement for ongoing training, development, and performance review.
• Tracking and Reporting
  • Conduct research, perform various needs assessments, and remain abreast of student affairs and commuter student programming advancements in higher education contexts.
  • Utilize interaction strategies, demographic assessments, and participation tracking to provide data-driven analyses of commuter student engagement over time.
  • Track and report on various commuter student engagement metrics, including event attendance and university-wide commuter engagement, to assess the effectiveness of initiatives and connectedness of commuter students.
  • Provide regular updates to the Director of Commuter Life on engagement trends and opportunities for improvement - including communication efforts, receptivity, and response rates.
• Maintain availability to mentor and disciple commuter students, leveraging their role and influence to train Champions for Christ.
• Remain abreast of existing and emerging technologies, processes, products, services, and leading industry performance benchmarks pertaining to Student Affairs.
• Work proactively to facilitate relationships and connections with other departments at Liberty, such as University Events, CASAS, Information & Technology, LU Shepherd, Campus Recreation, Dean of Students, LU ONE, and other departments.
• Work effectively as a team member, embracing and fostering LU's mission.
• Other duties as assigned.

SUPERVISORY RESPONSIBILITIES
This position will directly oversee an Assistant Director of Commuter Engagement and multiple student workers.
QUALIFICATIONS AND CREDENTIALS
Minimum Qualifications

• Education
  • Completed bachelor's degree and master's degree in higher education administration, student affairs, or related area in progress or completed.
• Experience
  • 2-3 years of student or peer development and engagement experience.
  • 1-3 years of event planning experience.

Preferred Qualifications

• Education
  • Completed master's degree in higher education administration, student affairs, or related area.
• Experience
  • 3-4 years of student or peer development and engagement experience.
  • 2-4 years of event planning experience.

ABILITIES AND COMPETENCIES ESSENTIAL TO THE FUNCTION OF THE JOB

• Initiative
  • Starts tasks right away and finishes quickly, working towards assigned tasks and goals with focus and proactive intention.
• Creativity
  • Asks questions others don't, sees the relationship between ideas, possesses innovative and novel solutions, ideas, and plans.
• Organization
  • Maintains a high attention to detail, completes tasks successfully and on time, and keeps their priorities appropriately balanced.
• Leadership
  • Takes charge and leads others towards goals with confidence and initiative, utilizing their team with intelligence and care.
• Judgement
  • Thinks things through, identifying the reasons for their actions and making quality decisions after obtaining the necessary facts.
• Self-Efficacy
  • Approaches their work and goals with confidence and competence, having an appropriate degree of faith in their own ability to accomplish their tasks.
• Integrity
  • Demonstrates moral character and a desire to be transparent and to do what is right at all times.
• Desire to Learn
  • Proactively pursues and enjoys opportunities to learn from others, demonstrating a humility to learn from all and a desire to share this with others.
• Emotional Intelligence
  • Demonstrates the ability to understand others and what motivates them, utilizing this ability to make others feel valued, heard, and interesting.
• Resilience
  • Overcomes challenges while continuing to fulfill their duties, remaining optimistic under pressure and in the face of adversity.

Physical and Sensory Abilities

• Frequently required to travel to local and campus locations.
• Frequently required to sit for extended periods to perform deskwork or type on a keyboard.
• Regularly required to hear and speak in order to effectively communicate orally.
• Frequently required to stand, walk, and climb stairs to move about the building.
• Handle materials, reach overhead, kneel or stoop in order to conduct business.
• Regularly lift 20 or fewer pounds.

WORKING CONDITIONS
Work Environment
The working environment in which one will typically perform the essential functions of this position is in an office setting.However, work frequently occurs in a variety of other settings; including, but not limited to, residence halls, warehouses, and outdoor activities.
Driving Requirements
Use of one's personal vehicle (or LU vehicles) may be required for travel in the performance of the essential functions of this position.Proof of a valid Virginia driver's license, an acceptable DMV record, and liability insurance is required.