About Smokeball
Who we are
Smokeball helps law firms bill more without their clients paying more. Intriguing, right? We were founded by technology leaders with more than 20 years of experience in delivering impactful legal technology products. Our leadership continually strives to develop a company, culture, and team that share a profound love for the law and is compelled to help small law firms find success. Our mission isn't simple, but it is straightforward: help small law firms be successful businesses so that they can better serve our communities.
What makes us special?

1. Culture is sacred. As a 'Best Places to Work' winner four years in a row, we believe company culture is the single most important ingredient to our success. At the end of the day, it is all about our people.
2. The best product in Legal Tech. We think deeply about the challenges small law firms face. We do not bother with simply delivering a "faster horse," we drive innovations that truly enhance the lives and businesses of our clients. Check out our ratings on G2, Capterra, and Google.
3. The Legal Tech industry is estimated to be worth around $15bn and is growing every year. Smokeball is growing right along with it, and we like to take our people with us.

Our working model
At Smokeball, we believe there is nothing more powerful than a community of people coming together to work on a product that they, and our clients, love. When it comes to working as a community, we see the value in both coming together and allowing our "Smokeballers" the flexibility that remote work offers.
All Chicago employees are in the office on Wednesdays and Thursdays. While our office is open 5 days a week, we allow you to choose what works best for you on Monday, Tuesday and Friday.
Our office is in the heart of the Loop within 10 minutes of the Metra and all "EL" trains. And, we have lots (and lots) of snacks.
This is a hybrid role with our office being in downtown Chicago, IL.
Job Overview:
We are seeking a highly motivated and experienced Content Manager to join our B2B SaaS company, specializing in AI-powered software for law firms. The ideal candidate will possess a strong background in content marketing, with expertise in audience research, engagement, and SEO. This role involves developing a content strategy that aligns with our business goals, understanding and segmenting our target audiences, and creating compelling, relevant content tailored to each unique segment. Success in this position requires excellent writing and strategic skills, along with the ability to manage multiple projects and freelancers simultaneously.
Key Responsibilities:

• Audience Research & Analysis:

• Conduct thorough research to understand the needs, preferences, and pain points of our target audiences within the legal sector.

• Utilize analytics tools and market research to gather insights and inform content strategies.

• Execute insightful, relevant surveys leading to the creation proprietary insights and impactful content.

• Content Strategy Development:

• Develop and implement a comprehensive content strategy that supports the company's business goals and enhances brand awareness.

• Create a content calendar to ensure consistent publishing and promotion of high-quality content across various channels.

• Content Creation & Management:

• Write, edit, and publish engaging and informative content including blog posts, whitepapers, case studies, eBooks, infographics, videos, scripts, and more.

• Work closely with the product marketing and client success teams to generate content ideas and ensure messaging alignment.

• SEO Optimization:

• Strategically integrate keywords into content to improve search engine rankings and drive organic traffic.

• Conduct regular SEO audits to identify opportunities for optimization and ensure all content meets SEO best practices.

• Performance Measurement & Reporting:

• Monitor and analyze the performance of content marketing efforts using tools like Google Analytics, SEMrush, and HubSpot.

• Provide regular reports and insights to the Marketing Director, highlighting key metrics, trends, and opportunities for improvement.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

• 3 years of experience in content marketing, preferably in the legal (software) industry.

• Proven track record of developing and executing successful content marketing strategies.

• Strong understanding of SEO principles and experience with keyword research and integration.

• Excellent writing, editing, and communication skills.

• Proficiency in using content management systems (CMS) and marketing automation tools.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Analytical skills and experience with data-driven decision making.

Preferred Skills:

• Experience with legal industry content and familiarity with legal software solutions.

• Knowledge of content distribution and promotion techniques.

• Familiarity with graphic design tools (e.g., Adobe Creative Suite) and basic HTML/CSS.

Life at Smokeball

• Work-Life Balance: 20 vacation days, 6 sick days, 10 paid holidays, birthday off, volunteer time, and more!
• Career Growth: Smokeball believes in investing in our own people and promoting from within. Our own President started at Smokeball as an Account Manager!
• Benefits: Excellent medical coverage, 401(k) match, monthly wellness stipend, generous parental leave
• Transparency: We keep employees in the loop through monthly global huddles and local standups where we discuss company goals, updates, new hire introductions, etc.
• The Office: The kitchen is stocked with breakfast items, snacks, and beverages, and we have plenty of games to help you relax (ping-pong, billiards, pinball, board games, video games). We also offer free monthly massages provided by a licensed massage therapist!
• Fun Events: In-person happy hours, virtual game nights, family-friendly events, and so much more

The values we live by
Creating and fostering a great culture is just as important as providing a great product. At Smokeball, we don't have Core Values for show, we live and breathe them every day.

• Caring is not optional
• Make it happen
• Deliver legendary service
• Innovate for the client, not the press release
• Be frank
• Keep listening, keep learning

These values inform every strategic decision we make and guide our behavior with every person we meet. When we are bringing new team members into the Smokeball Family, we look for compassion, drive, keen judgement, varied perspectives, and no egos.
The pay range for this role is:
100,000 - 100,000 USD per year (CHI)