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Performance Marketing Manager
$101k-132k (estimate)
Full Time 2 Months Ago
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Lifetime Windows and Siding is Hiring a Performance Marketing Manager Near Denver, CO

DescriptionLifetime Windows and Siding, an established leader in home remodeling across windows, siding, bathroom remodeling, roofing, and solar, is in search of a visionary and take-charge Performance Marketing Manager to join our expanding team. Stationed in the Denver metro area, this role is pivotal for an independent, self-disciplined marketer who thrives under pressure and enjoys the challenge of leading our omnichannel lead generation strategies. With a natural sense of urgency and a knack for handling a variety of tasks, the ideal candidate will drive customer acquisition through both innovative digital and traditional marketing channels. This hybrid role offers the flexibility of working from home one day per week and is perfect for someone who is confident in their ability to manage significant marketing initiatives and collaborate effectively across departments. As our Growth Marketing Manager, you would report to the Senior Director of Marketing.
What's In It For You
  • Competitive Compensation: Salary range of $100,000-$120,000 based on experience, plus potential bonuses.
  • Comprehensive Benefits Package: Enjoy full health, vision, and dental insurance, a 401(k) plan with competitive matches, paid time off, and more.
  • Professional Autonomy: Operate in a role that respects your expertise and independence, backed by a supportive leadership team.
  • Work-Life Balance: Benefit from a hybrid work schedule and wellness stipends, ensuring a healthy balance between professional and personal life.
  • Team Building: Participate in activities like team outings, including suites at Rockies games, fostering a strong team spirit.
Responsibilities
  • Omnichannel Marketing Strategy: Strategize, plan, and execute integrated marketing campaigns to grow lead flow and improve lead quality, using a mix of paid and organic social, paid search, TV, print, and SEO.
  • Data-Driven Decision Making: Utilize performance metrics to optimize campaigns, lower cost per lead (CPL), and maximize media efficiency ratio (MER) and return on ad spend (ROAS).
  • Budget Management: Lead monthly budget discussions, strategically allocate ad spend, and ensure adherence to financial guidelines.
  • Collaborative Leadership: Work closely with PR, Sales, and Field Marketing teams to enhance brand awareness and meet marketing objectives.
  • Reporting and Analytics: Provide actionable insights through weekly, monthly, and quarterly reports to stakeholders, driving continuous improvement in marketing strategies.
Qualifications
  • Extensive Marketing Experience: 6 years in B2C lead generation or growth marketing, with a proven record of scaling consumer services.
  • Educational Background: Bachelor’s or higher degree in marketing, business administration/management, or a related field.
  • Technical Proficiency: Hands-on experience with Google Search Console, Analytics, WordPress, and advanced data tools like PowerBI.
  • Analytical Acumen: Exceptional analytical abilities to synthesize complex data into actionable strategies.
  • Strong Interpersonal Skills: Demonstrated success in working closely with cross-functional teams to deliver project goals.
  • Industry Knowledge: Experience in the home improvement/home services industry is highly preferred.
In the First 30 Days, Expect To
  • Orientation and Integration: Get acquainted with the landscape and engage in numerous coffee chats with Marketing Leaders to understand the organizational culture and team dynamics.
  • Role Familiarization: Gain a solid understanding of the roles and priorities of your team and key partners.
  • Active Participation: Start working on various lead generation projects, develop conceptual ideas, and provide input on optimizing current lead generation strategies.
  • Strategic Auditing: Begin auditing existing marketing strategies to enhance their effectiveness and alignment with our business goals.
Join UsStep into a role where your skills in strategic marketing management and your drive for results will directly contribute to the growth and success of Lifetime Windows and Siding. If you are a self-starter, ready to take on significant responsibilities and lead our marketing efforts to new successes, we encourage you to apply. Feel free to reach out to our Talent Acquisition Manager Blake Prestage at blake.prestage@lifetimewindows.com with any questions.

Job Summary

JOB TYPE

Full Time

SALARY

$101k-132k (estimate)

POST DATE

07/12/2024

EXPIRATION DATE

08/09/2024

WEBSITE

hailproofsiding.com

HEADQUARTERS

Denver, CO

SIZE

50 - 100

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The job skills required for Performance Marketing Manager include Initiative, Leadership, Insight, Lead Generation, Field Marketing, Brand Awareness, etc. Having related job skills and expertise will give you an advantage when applying to be a Performance Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Performance Marketing Manager. Select any job title you are interested in and start to search job requirements.

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If you are interested in becoming a Performance Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Performance Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Performance Marketing Manager job description and responsibilities

The Performance Marketing Manager drives the marketing department’s commercial performance through systematic campaign-specific results and overall measurement.

03/26/2022: Troy, NY

The Performance Marketing Manager also manages high quality acquisition programs, campaigns, and activities across the business’s online platforms.

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Manage Social Media advertising using performance goals that drive new user adoption.

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Marketing managers work with many different forms of media, from more traditional newspapers and billboards to digital advertising and social platforms.

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Marketing managers also find ways to build relationships outside of organizations.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Performance Marketing Manager jobs

Learn How Email Marketing Works.

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Learn How to Use Data Analysis / Reporting tools.

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Organize content marketing campaigns.

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Get a good grasp on email marketing.

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Marketing communications strategy.

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Step 3: View the best colleges and universities for Performance Marketing Manager.

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