5 Head of Marketing Remote Jobs in Princeton, NJ
Lingraphica is Hiring a Remote Head of Marketing Remote
This role will lead the company’s Shared Services function, which includes the Digital Marketing, Customer Service, and Sales Enablement teams. The ideal candidate will have a proven track record in developing an internal agency mindset that supports the goals and objectives of the company’s business units. Reporting to the COO, this position is a member of the Executive Team and contributes to the development of company strategies and goals. The candidate is also responsible for working with sales and marketing leaders to develop department-level strategy, ensure a seamless customer experience, align sales and marketing initiatives, and help expand our customer base to achieve our growth objectives.
QualificationsQualifications
**Essential Duties & Responsibilities: **
Strategic Marketing Leadership
- Develop and implement a comprehensive marketing strategy that attracts and converts new customers and aligns with company goals.
- Lead the creation of marketing plans, including campaign management, content development, performance analysis, and public relations.
- Foster a collaborative culture of innovation and experimentation that builds awareness, drives engagement, and increases conversion.
- Analyze the effectiveness of marketing initiatives and apply learnings to future activities.
- Provide coaching, mentorship, and professional development opportunities to highly talented and dedicated teams.
- Build and maintain strong relationships with other directors, managers, function leaders, and executives.
- Seek and maintain relationships with notable figures, thought leaders, and influencers important to Lingraphica’s business interests.
- Work closely with and guide the business unit marketing teams in campaign planning and implementation.
- Apply best practices in digital marketing, including SEO/SEM, social media, and email marketing.
- Oversee the creation of engaging, informative, and thought-leadership content tailored to the needs of our audiences.
- Develop website strategies that grow the company's online presence, increase website conversion, and feed the sales pipeline.
- Enhance and refine the digital advertising strategy.
- Analyze metrics across the Sales and Marketing teams and develop best practices that optimize performance.
- Oversee the Customer Service team and deliver a seamless customer experience.
- Design and implement customer experience strategies (in person, over the phone, and on our websites) to enhance customer satisfaction and loyalty, while maintaining the company’s world class Net Promotor Score.
- Continuously refine customer personas and map the customer journey to ensure our customers remain at the center of decision-making.
- Develop and manage customer feedback loops to continually improve products and services.
- Collaborate with the Sales and Marketing teams to develop effective sales tools, presentations, and training materials.
- Support sales efforts through product training, objection handling, and coaching engagements.
- Refine and expand post-sale training and onboarding to ensure customers get the most from our products and services.
- Ensure consistent messaging, branding, and positioning across all Sales and Marketing channels and materials.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Use data-driven insights to refine strategies and identify new opportunities for growth.
- Identify and establish partnerships with healthcare providers, rehabilitation centers, and advocacy groups.
- Identify co-marketing initiatives and joint ventures to expand the company's reach and impact.
- Bachelor's degree in marketing, Business Administration (MBA preferred), or equivalent combination of education and experience.
- 8-10 years of experience with multiple facets of marketing: digital, content, product, B2B, and B2C. At least 5 years in a leadership role, preferably within the healthcare or medical device industry, with a focus on customer acquisition.
- Marketing agency experience (preferred).
- 2-3 years of hands-on AAC device experience (preferred).
- Applying new technologies (e.g. AI tools) to streamline processes (preferred).
- Sound command of best practices in digital, product, B2B, and B2C marketing techniques.
- Excellent leadership, communication, and interpersonal skills.
- Ability to think strategically and creatively, with a data-driven approach to decision-making.
- Proven track record of developing and executing successful marketing and customer experience strategies.
- Proven project management skills.
- Proficiency in digital marketing tools and platforms, including CRM, marketing automation, and analytics.
- Experience with regulatory requirements and industry standards related to HIPAA, PHI, and PII (preferred).
- Proficiency in HubSpot (preferred).
- Competency in Microsoft applications including SharePoint, OneDrive, Word, Excel, and Outlook (preferred).
- Thorough knowledge of web analytics, Google Adwords, and Microsoft Advertising (required).
- Proficiency in project management systems, e.g. Trello, Wrike, ClickUp.
- Knowledge of UI/UX best practices (preferred).
**Work Environment & Physical Demands **
Incumbent may work from home and is expected to maintain a safe, productive work environment with secure, high speed internet access.
TravelTravel to Princeton, NJ, office and other domestic locations for team meetings, strategy sessions, and trade conferences may be required roughly 6 times per year.
AccommodationsTo perform this job successfully, an individual must be able to perform each essential duty and physical demand satisfactorily. The requirements listed above are representative of the knowledge, skills, and/or abilities and physical demands required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
To learn more about Lingraphica, visit:www.lingraphica.com!This Organization Participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Este empleador participa en E-Verify y proporcionará al gobierno federal la información de su Formulario I-9 para confirmar que usted está autorizado para trabajar en los EE. UU.
Job Summary
Full Time
Wholesale
$224k-273k (estimate)
09/04/2024
10/06/2024
aphasia.com
PRINCETON, NJ
25 - 50
1990
Private
ANDREW GOMERY
$5M - $10M
Wholesale
Related Companies
The job skills required for Head of Marketing Remote include Leadership, Initiative, Digital Marketing, Insight, Advertising, B2B, etc. Having related job skills and expertise will give you an advantage when applying to be a Head of Marketing Remote. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Head of Marketing Remote. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Head of Marketing Remote positions, which can be used as a reference in future career path planning. As a Head of Marketing Remote, it can be promoted into senior positions as a Chief Marketing Officer that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Head of Marketing Remote. You can explore the career advancement for a Head of Marketing Remote below and select your interested title to get hiring information.
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Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Head of Marketing job description and responsibilities
The head of marketing builds programs and campaigns, collaborate with teams such as product and sales, and report on marketing metrics.
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They are responsible for updating senior leadership on the progress of marketing activities and reporting on the results of campaigns.
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They may also negotiate the contracts for the various forms of advertising after forming a marketing budget.
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The head of marketing organizes and manages marketing campaigns to raise awareness of and generate demand for products and services.
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The head of marketing leads marketing teams, guiding them to complete projects and meet marketing objectives.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Head of Marketing jobs
Get an education and earn a Bachelor’s degree in marketing.
04/17/2022: Boston, MA
Join professional marketing associations, and learn from other marketers.
04/14/2022: New Brunswick, NJ
Learn about fashion marketing and communications, understand today’s commercial demands and anticipate those of the future.
05/05/2022: Killeen, TX
Gain a deep understanding of the major marketing functions such as buying, selling, financing, transport, warehousing, risk bearing and standardization, etc.
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Going deeper, understanding the drivers of awareness, leads, and sales through data analysis will help the head of marketing to make better strategic marketing decisions, spend marketing budgets more effectively, and drive better results long-term.
04/10/2022: Fairbanks, AK
Step 3: View the best colleges and universities for Head of Marketing.
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