About Litigiven: Founded in 2022, Litigiven is a pioneering technology company based in Texas, revolutionizing the legal industry with advanced AI solutions. Our mission is to empower legal professionals with precise, data-driven insights, enhancing their decision-making capabilities and efficiency. Leveraging a vast database of cases and intelligently tagged legal data, our flagship product CaseBrainZ offers robust legal analysis tools. We are committed to "AI-Driven Insights for Legal Excellence," continually setting new benchmarks in legal technology.

About the Role: We are seeking a highly motivated Digital Marketing Manager with 3-5 years of experience in digital marketing and a strong background in startup environments. The ideal candidate will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. You will play a crucial role in building our brand presence, engaging our target audience, and driving measurable growth.

Responsibilities:

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion.
• Manage and optimize all digital marketing channels including SEO/SEM, email marketing, social media, content marketing, and display advertising.
• Analyze and report on the performance of digital marketing campaigns, assess against goals (ROI and KPIs), and identify insights to improve future campaigns.
• Collaborate with cross-functional teams including product, sales, and design to ensure brand consistency and effective messaging.
• Conduct market research and competitive analysis to identify trends and opportunities in the digital landscape.
• Manage and oversee the company’s website, ensuring it is optimized for user experience and conversion.
• Utilize data-driven approaches to experiment and innovate in new marketing tactics and strategies.
• Manage relationships with external agencies and vendors to ensure effective execution of campaigns.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3-5 years of hands-on experience in digital marketing, preferably within a startup environment.
• Proven experience in managing and optimizing various digital marketing channels.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, email marketing platforms).
• Excellent written and verbal communication skills.
• Creative thinker with a passion for innovation and experimentation.
• Ability to manage multiple projects and prioritize effectively in a fast-paced environment.
• Strong understanding of SEO, PPC, and content marketing principles.