Marketing Strategist - Dinner Cruise Boat at Chelsea Piers

Job Overview: Embark on an exciting journey as a Marketing Strategist at Louisa of the Seas, an exceptional dining and entertainment experience situated at the iconic Chelsea Piers. If you possess a strategic mindset, a passion for crafting unforgettable experiences, and a knack for elevating brands, this role offers the opportunity to shape the marketing landscape of a premier dining destination.

Responsibilities:

1. Strategic Planning:

   • Develop and execute comprehensive marketing strategies to enhance brand visibility, attract new patrons, and maximize bookings for our dinner cruise experiences.
   • Collaborate with cross-functional teams to align marketing efforts with business objectives.

2. Brand Positioning:

   • Define and communicate our unique value proposition and positioning in the competitive landscape.
   • Craft compelling narratives that encapsulate the elegance, entertainment, and culinary excellence of our dinner cruises.

3. Target Audience Insights:

   • Conduct in-depth market research to identify and understand target demographics, preferences, and trends.
   • Utilize customer insights to tailor marketing campaigns that resonate with diverse audience segments.

4. Campaign Development:

   • Conceptualize and execute creative marketing campaigns across various channels, including digital, print, and experiential initiatives.
   • Design engaging promotional materials that capture the essence of our cruise offerings.

5. Partnerships and Collaborations:

   • Cultivate strategic partnerships with local hotels, event planners, and travel agencies to expand our reach and enhance cross-promotional opportunities.
   • Organize joint marketing ventures to amplify exposure and attract a broader customer base.

6. Data Analysis and Optimization:

   • Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.
   • Continuously refine strategies based on data insights to ensure maximum impact.

7. Innovative Ideation:

   • Stay informed about industry trends and emerging marketing technologies to drive innovation and keep our brand at the forefront of the market.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• X years of experience in marketing strategy development and execution, preferably in the hospitality, entertainment, or travel industry.
• Exceptional strategic thinking and problem-solving skills.
• Strong analytical abilities to interpret data and make informed decisions.
• Creative mindset with the ability to conceptualize and execute innovative marketing campaigns.
• Excellent communication skills, both written and verbal.
• Collaborative team player with the ability to lead and influence.

Benefits:

• Competitive salary and performance-based incentives.
• Opportunity to work in an iconic and luxurious dining and entertainment setting.
• Exposure to a dynamic and evolving industry.
• Supportive and collaborative team environment.
• Potential for flexible work arrangements.

Set sail on a voyage of marketing excellence and redefine the art of dining and entertainment. Join us at Louisa of the Seas and contribute to creating lasting memories for our patrons. 

Elevate your marketing prowess with Louisa of the Seas and set the course for unforgettable experiences and success.