Job Title: Marketing Assistant 4

Location: Remote

Duration/Start Date: 7/1/2024

Salary Range: $6,000 - $7,000 monthly

Candidates with previous experience working at Microsoft, either as a full-time employee (FTE) or contractor, are strongly preferred.

Role Summary:

You will act as a thought leader, a trusted advisor to drive strategic decisions about our marketing investment strategy and marketing mix across digital platforms, in-store presence, and retail activation teams. Youre an omnichannel expert, adept at inspiring partners to long-lead plan, accelerate their digital transformation and adopt, experiment and innovate with us. Youll drive impact by leveraging data and insights in order to create more personalized experiences and maximize ROI. Your passion for our products and our partners will guide the team to execution excellence, a strong focus on ROI and accountability to brand advocacy and sell-through.

Job Responsibilities:

You will possess the creativity to lead the evolution of our strategy as well as the skills to create and sustain consistent operational excellence. You will also be someone who is passionate about inclusivity and are inspired by collaborating with high performing sales, category, and marketing teams.
(20%) Strategic Business Planning:
o Create short and long-term full-funnel marketing plans for retail partners across all instore and online customer touchpoints that are tailored to our consumer needs
o Develop a marketing mix that focuses on omnichannel innovation and maximizing ROI
(40%) Partner Engagement and Management:
o Act as a trusted advisor and thought leader to the retail partner, building credibility and impact by jointly creating marketing plans and aligning our marketing investments
o Collaborate and drive co-marketing campaigns that involve our ingredient partners and hardware/device partners
o Influence conversion both in-store and online through seamless and synchronized shopper journeys/experienceso Build brand advocates among retail sellers through training, evangelism and community engagement platforms
o Activate eCommerce sales motions through digital marketing excellence, a connected storefront and mobile-first execution
o Optimize in-store presence by maintaining and future-proofing our shop-in-shop programs and in-store experiences
o Act as a trusted advisor and thought leader to the retailer/partner building credibility and impact and influence to help land key seasonal and product priorities.
o Differentiate Microsoft from the competition buy building connected product stories that are locally relevant
o Develop partner capability assessments to identify key partner opportunities and relationship strategy
o Role model a culture of integrity and compliance, where trust and transparency are core to all decisions
(20%) Execution Excellence:
o Deliver against timelines, manage investments & land KPI/budget targets, while also capitalizing on innovation opportunities
o Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape
o Drive creation and review of monthly and quarterly feedback/reporting in support of regular business milestones
o Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape
(20%) Analytics and Insights:
o Analyze performance & results of marketing activities to identify opportunities
o Assess our partner capabilities to identify key opportunities and create a compete strategy
o Incorporate key insights from accounts to drive informed marketing action plans
o Create a culture of learning, encouraging tests and trials that constantly move our marketing execution forward

Top 3 Hard Skills Required Years of Experience:

1. Minimum 3-5 years experience with Proven success at marketing and execution planning particularly Retail Marketing with Consumer Technology products
2. Minimum 3-5 years experience with Retail/Channel Marketing/Marketing/Retail Sales
3. Minimum 3-5 years experience with data analytics experience

Requirements/Qualifications:

Four Year college degree or relative work experience in the retail sector
3 years relevant experience in Retail/Channel Marketing/Marketing/Retail Sales
Proven success at marketing and execution planning particularly Retail Marketing with Consumer Technology products
Adept at building integrated partner marketing plans and campaigns across multiple marketing disciplines
Direct experience interfacing with partners and a proven track record delivering growth/performance metrics.
Understand the digital and physical buying journey (omni channel), well-versed in sales channels, commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.
Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights
New product launch experience
Marketing budget management
Experience managing ambiguity and rapid change demonstrate agility and risk-taking