Vice President CPG Sales

Company Description:

Luke’s Lobster is a renowned nationwide seafood brand with a CPG product line and a restaurant group with 25 locations. Our company mission is to serve the best seafood because we care for it obsessively from the dock to our guests, and because we’re devoted to serving the whole community of people it touches. We are seeking a CPG Vice President of Sales to lead sales and category growth for our quickly expanding branded grocery sales channel.

Role Description:

Luke’s Lobster - CPG Vice President of Sales is a driven Sales professional with a desire to manage and expand the Luke’s branded retail presence. This role will lead Luke’s Lobster towards achieving its strategic customer and sales objectives within the CPG vertical. The ideal candidate is results-oriented, has excellent communication and interpersonal skills, strong administrative capabilities, and has a passion for Maine and sustainable seafood.

Preferred Location: Portland, ME area, but remote candidates considered

Job Duties:

• Report directly to and partner with the Vice President of CPG to develop a 5 year sales and category growth strategy for Luke’s Lobster
• Directly manage Luke’s Lobster CPG Sales Manager, with potential for team growth
• Build and manage a robust trade and in-store marketing strategy and budget to expand product velocity at existing and new retail accounts
• Develop and execute strategic promotional campaigns, leveraging sales data, Nielsen/SPINS insights, and customer behavior to drive growth and enhance product visibility.
• Oversee in-store merchandising initiatives, ensuring optimal product placement, inventory availability, and competitive positioning to maximize sales performance.
• Strategically prospect and pitch to new retail accounts
• Develop, manage, and report out to key stakeholders on monthly, quarterly, and annual CPG sales KPIs
• Partner cross functionally with Product, Procurement, Inventory, Production, QA, and Marketing teams to achieve CPG sales and profit growth initiatives
• Actively participate in annual and monthly inventory forecasting
• Work closely with Marketing in the development of compelling, data-driven sales assets
• Identify and manage key CPG distributor account relationships and channels; work alongside their sales and administrative teams.
• Accountable for CPG administrative duties for distribution product onboarding and ongoing management; including but not limited to new product onboarding paperwork, managing product inventory at distributor warehouses, requesting distributor credits
• Participate in various trade and seafood shows both domestically and internationally to pitch new retail customers and represent the brand
• Utilize CRM tools to manage accounts
• Use fact-base data (performance and sales reporting, Nielsen/ SPINS category data) to sell
• Manage and lead grocery store account reviews and product resets

You will love this job if you…

• Are an entrepreneurial, driven individual who is eager to play a vital role in a high-growth omni-channel seafood company.
• Are driven by having smart goals, clear budget and sales expectations, and unlimited potential for business growth
• Utilize and analyze metrics, trends, and numbers to drive your business
• Enjoy working in a small but supportive and collaborative environment that values and solicits open and honest top to bottom communication
• Are passionate about working for a mission-driven B Corporation and bringing sustainable seafood to grocery customers nationwide

Qualifications:

• Minimum 15 years of industry experience working in CPG grocery sales, frozen preferred
• Experience leading sales for a CPG brand at least $25M in revenue
• Background selling to major retailers (50 units) and Club stores
• Background working with CPG brokers and distributors (ex. Kehe, UNFI)
• Experience managing trade spend and in-store marketing strategy and budget
• Proficiency using Google products, Microsoft Suite, and familiarity with CRM platforms
• Excellent written and verbal communication, strong networking skills
• Strong organizational and administrative skills
• Ability to travel (approximately 15%)

Compensation & Benefits:

• $200-$225k annual base commission, varies depending on location
• Paid vacation, sick days, and holidays
• Medical, dental, and vision insurance on a national PPO network with company premium contributions
• Low-asset fee 401k retirement plan
• Mobile phone stipend program
• Paid parental leave

About Luke’s Lobster

Luke’s Lobster was born out of the dream of Maine native and third-generation lobsterman Luke Holden to bring the quality lobster rolls of his youth to the big city. After meeting business partner Ben Conniff on Craigslist, the two twenty-somethings opened their first lobster shack in a 250 square foot space in NYC’s East Village in October 2009.

Now 15 years later, Luke’s Lobster brings traceable, sustainable seafood to guests across the globe. Our vision is to be the world’s most trusted seafood brand. Our mission is to serve the best seafood because we care for it obsessively from the dock to you, and because we're devoted to serving the whole community of people it touches. We work directly with fishermen to hand pick the best seafood, bring it straight to our own seafood company in Saco, ME and then ship directly to our shacks, grocery partners, and consumers. Cutting out the middleman means better tasting seafood for you to enjoy and a fairer price for our fishermen.

At Luke’s, our company culture comes first. We are proud and passionate about the work environment we have fostered and are excited to see it continue to grow. We value diversity, creativity, transparency, and open communication from all levels. In 2018, we furthered our commitment to sustainability and socially conscious business practices by becoming a certified B Corporation®, reflecting Luke’s Lobster’s deep devotion to our communities, family of teammates, and the environment. Please visit www.lukeslobster.com for more information.

EEO Statement

Luke's Lobster provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to any status, including but not limited to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Luke's Lobster complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Luke's Lobster expressly prohibits all forms of workplace harassment. Improper interference with the ability of Luke's Lobster employees to perform their job duties may result in discipline up to and including discharge. Essential job functions include standing for sustained periods of time, lifting objects from lower to higher positions, ascending or descending stairs or ladders, and bending, crouching, and reaching to low and high places. Luke's Lobster is a participant of E-Verify.