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The Director of Advanced Analytics is a new leadership role within Advanced Analytics and Omni-Channel Customer Engagement function at Lundbeck US. This role will be responsible for driving business impact through establishing actionable and resulted-oriented data & analytics-driven insights. This individual will provide analytics advisory in both internal and external cross-functional collaboration to drive business adaption of advanced analytics and predictive analytics solutions across portfolio of Lundbeck brands.
ESSENTIAL FUNCTIONS:

• Lead the creation and collaboration of an agile and sustainable end-to-end analytics solution delivery system to ensure development, deployment and adoption of timely insights to inform executive decision-making, optimize market resource/tactic planning & execution and uncover levers to accelerate brand growth.
• Lead the team to implement advanced analytics solutions, including promotional response, dynamic segmentation and explainable AI to inform Omnichannel customer strategy and achieve brand’s strategic outcomes.
• Identify and prioritize business needs in targeting, segmentation and commercial execution that can be addressed by advanced analytics solutions through rigorous statistical modeling techniques and machine-learning-driven algorithms (i.e. AI-Driven Profitability Segmentation, Predictive Targeting, top-down Marketing/Media Mix, Omni-Channel Engagement Optimization, Patient Journey, etc.)
• Guide the organization through innovative approaches to continuously grow in-house data /data analytics capability by improving data limitation caused by data availability and ambiguity.
• Lead the advanced analytics team to deliver quarterly update on marketing resource optimization through marketing mix, media measurement, attribution modelling, content analytics and event stream analytics.
• Provide insights on national and sub-national drivers of cross-channel performance by identifying synergistic impact between marketing promotional channels to optimize brand investments.
• Support digital analytics and modular content analytics to drive personalized messaging.
• Work as the analytics thought leader/strategic advisor by partnering on the creation, execution, and performance of brand strategies.
• Support business needs in a timely and efficient manner demonstrating a sense of urgency, tenacity, and commitment to quality and excellence.
• Responsible for communicating findings, results, and recommendations of analysis/research with a strong comprehensive story and enable key brand level decisions while working collaboratively across functions.

REQUIRED EDUCATION, EXPERIENCE, and SKILLS:

• Accredited master’s degree in quantitative field
• 7 years of analytics experience in advanced analytics and data science in pharma or healthcare
• Strong hands-on experience in running rigorous statistical models on pharmaceutical data and ability to build a comprehensive brand story to bring modeling results to light
• Deep understanding of pharma commercial data and application, including drug distribution and delivery channels and marketing activity data at most granularity level
• Strong experience in DTC and digital media data and analysis
• Ability to develop analytical plans and identify the right advanced analytics approach to inform brand level decision-making
• Ability to move from analysis to business implications and make strong presentations of data to all levels of the organization
• High proficiency in MS Office (Excel/Access/PowerPoint)
• Excellent communication skills and demonstrated experience in influential leadership, establishing new capability, developing cross-functional relationship and managing high-functioning team of direct and indirect reports
• Ability to lead collaboration without direct authority and navigate in ambiguous environment and agility to adapt changing priorities of the organization
• Able to identify best practices and contribute to continuous improvement

PREFERRED EDUCATION, EXPERIENCE, and SKILLS:

• Accredited Master’s Degree or PhD in Economics, Applied Mathematics, Statistics, Sociology or other related fields with a strong emphasis in quantitative methods
• Previous experience in Pharmaceutical/Biotech industries
• Experience with media agencies, data partners and analytics consultants to onboard data & analytics services
• Experience with payer mix (Commercial, Medicare, Medicaid) analysis, formulary analysis and strategy development
• Experience with ML/AI coding and implementation
• Experience with google 360 or equivalent media data.
• High proficiency in SAS, R, or Python
• High proficiency in SQL coding
• Experience with pharmaceutical launches and commercialization of pharmaceutical products
• Prior experience in building and leading advanced analytics functions

TRAVEL:

• Willingness/Ability to travel up to 20% domestically. International travel may be required.

Why LundbeckLundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on the U.S. career site.
Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit the U.S. career site.
Lundbeck is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify.