Bring Your Amazing Self to Work

At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.

Job Overview

The Senior, Media Planner is responsible for developing strategic advertising plans on behalf of Macy's Media Network's largest advertising clients and vendor partners. They create plans that span across all media offerings, including onsite, offsite, social, and product listing ads (PLAs), with a focus on optimizing the media mix for campaign effectiveness. The Senior Media Planners main internal client is the Sales/Account team, fostering a partnership in revenue generation. This role offers a unique opportunity to work in an entrepreneurial environment, benefiting from the resources, organizational support, and existing vendor relationships of an industry leader.

What You Will Do

• Develop thoughtful, innovative, and strategic media plans for advertisers based on a deep understanding of Macys onsite and offsite offerings, advertiser objectives, KPIs, and business rules.
• Plan across all media offerings, including onsite, programmatic, social, and sponsored products.
• Manage the media mix with a focus on performance and margin management.
• Partner with Ad Operations counterparts to ensure plans are integrated and executed appropriately.
• Ensure plans are rooted in analysis, insights, and best practices.
• Maintain and adhere to the rate card with a focus on yield management.
• Drive continuous improvement of Media Planning processes and collaboration with other functions.
• Develop training materials and documentation to enable strong collaboration between Media Planning, Sales, Account Management, and Campaign Management.
• Establish media planning approaches for new channels and capabilities as Macys Media Network expands its offerings.
• Onboard and coach Specialist Media Planners on Macys Media Network media planning best practices.
• Work closely with the MMN Analytics function to identify audience targeting best practices and train Specialist Media Planners on evolving audience targeting strategies.

Skills You Will Need

Analytical Skills: Strong analytic, strategic, and problem-solving abilities.

Communication: Excellent communication and presentation skills.

Organizational Skills: Proven organizational abilities with attention to detail.

Independence and Teamwork: Ability to function both independently and as part of a team.

Technical Proficiency: High level of proficiency in Excel and PowerPoint.

Industry Knowledge: Familiarity with online advertising terminology and mechanics; retail media knowledge is a plus.

CRM Software: Working knowledge of CRM software such as Salesforce.

Digital Media Tools: Proficiency in tools such as GAM, DV360, Facebook, MediaMath, Nielsen @Plan, ComScore, etc., is a plus.

Adaptability: Ability to thrive and be resourceful in a fast-paced environment.

Relationship Management: Proven ability to manage both internal and external relationships.

Who You Are

• Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macys aspires to achieve every day in every way.
• Candidates with a bachelors degree or equivalent work experience in a related field are encouraged to apply. 5-7 years of experience working in a digital media planning environment. 
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

• An inclusive, challenging, and refreshingly fun work environment
• Competitive pay and benefits rooted in principles of equity
• Performance incentives and annual merit review
• Merchandise discounts
• Health and Wellness Benefits across medical, dental, vision, and additional insurance
• Retirement Savings Plan with 401k match opportunity
• Employee Assistance Program (mental health counseling and legal/financial advice)
• Resources for continuous learning, career growth, and leadership development
• 8 paid holidays
• Paid Time Off (first year prorated depending on start date)
• Tuition reimbursement program
• Guild education benefit funds 100% of tuition, books, and fees in designated programs
• Colleague Resource Groups (CRGs) and give-back/volunteer opportunities
• Empowerment and autonomy to perform impactful work with tangible results

About Macys

Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.

Bring your creativity, energy, and ideas to the Macy's team Apply Today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.