1120 Email Marketing Manager Jobs in New York, NY
Madewell is Hiring an Email Marketing Manager Near New York, NY
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Title: Email Marketing ManagerReports to: Director of Retention & Loyalty MarketingLocation: NYC, Brookfield PlaceOverview:The email marketing manager will own operations and reporting for daily Madewell marketing emails, SMS, and app push notifications. This person will be responsible for driving increased online and in-store revenue by optimizing and improving email marketing effectiveness. They will partner closely with our digital marketing team to ensure that the email channel is meeting daily forecast expectations and will drive the business by optimizing email campaign performance, sharing key findings with senior business partners, planning and executing regular A/B tests, and ensuring that all marketing communications are deployed properly. Highly analytical and KPI driven, this associate is always looking to improve email marketing performance while aligning with Madewell strategic goals.
The right candidate will have experience and expertise in email marketing – specifically in the areas of email operations, email metrics and analytics, and email planning.
Primary responsibilities include:
- Owns and manages the Madewell email, SMS, and app push marketing calendar – drives planning and scheduling with the aim of ensuring that communications are aligned with key brand messages and daily revenue goals
- Oversees and manages certain areas of the email operations process (including segmentation/programming/deployment) and serves as the final sign off on all marketing emails being deployed
- Partners with Director of Retention Marketing on setting the email channel strategy and roadmap, laddering up to overall company goals
- Writes and submits email briefs, outlining goal/purpose of each email for the creative and copy teams to use as a guide for what to design into
- Drives daily email segmentation strategy – always working to ensure that the right message is going to the right customer at the right time
- Consistently finds opportunities to increase segmentation, personalization and dynamic content in Madewell marketing emails
- Plans and manages a rigorous A/B test calendar, tracking performance and sharing out results/recommendations to wider teams (digital, brand, creative, merchandising)
- Reports out on campaign performance on a weekly, monthly and quarterly basis, sharing out findings and insights with the wider team
- Serves as the subject matter expert on Madewell email marketing – leading discussions and decision-making between cross-functional teams
- 3 – 5 years of email marketing experience (including owning email operations, owning/managing an email calendar, and reporting out on email campaign performance)
- Background in coding and deploying emails (experience with Salesforce Marketing Cloud is a plus)
- Experience with SMS and app push notifications a plus
- Strong analytics skills w/ proficiency in Excel; proficiency in web analytics is a plus (Google Analytics is a plus)
- Experience with project management tools such as JIRA and Airtable
- Meticulous organization skills and attention to detail
- Thorough understanding of online shopping and retail/fashion markets as well as the email marketing landscape for retailers
- Excellent presentation, communication, and project management skills
- Strong collaboration skills and ability to work in a very cross-functional role
- Comfort with a constantly changing environment
- Aptitude to think strategically but act tactically at all times
- Positive person who wants to make a difference in a growing organization
Benefits Perks
- Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
- Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
- Flex Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday year-round.
- Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
- Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.
Salary Range: $97,600.00 - $122,000.00
At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.
One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.
JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.
Job Summary
Full Time
Retail
$116k-151k (estimate)
06/24/2024
08/05/2024
madewell.com
ATLANTA, GA
15,000 - 50,000
1997
Private
STEFFANIE ARTZ
$1B - $3B
Retail
Related Companies
About Madewell
Sirona Dental is a manufacturer and supplier of dental equipments for clinics and hospitals.
The job skills required for Email Marketing Manager include Insight, Project Management, Digital Marketing, Presentation, Planning, Collaboration, etc. Having related job skills and expertise will give you an advantage when applying to be an Email Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Email Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Email Marketing Manager positions, which can be used as a reference in future career path planning. As an Email Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Email Marketing Manager. You can explore the career advancement for an Email Marketing Manager below and select your interested title to get hiring information.
If you are interested in becoming an Email Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become an Email Marketing Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Email Marketing Manager job description and responsibilities
Responsible for the content of the emails.
03/15/2022: Melbourne, FL
They should have a strategy for reaching a target audience that shapes the emails they develop.
03/29/2022: Twin Falls, ID
Ensure emails meet high and quality deliverability standards.
04/02/2022: Des Moines, IA
Design, assemble and create overall email marketing campaigns.
01/28/2022: Gary, IN
Plan and design different CTAs for email templates.
02/05/2022: Orlando, FL
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Email Marketing Manager jobs
This career requires extensive business and marketing experience.
03/26/2022: Dayton, OH
Aware of email marketing regulations and compliance requirements.
03/14/2022: Spokane, WA
Get a Digital Marketing Certification.
01/25/2022: Muskegon, MI
Someone who has experience with email database management and SQL would be an asset.
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Proven work experience as an Email marketing manager or Digital marketing specialist.
03/03/2022: Asheville, NC
Step 3: View the best colleges and universities for Email Marketing Manager.
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