11 Junior Influencer Strategist Jobs in New York, NY
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Magnet LLC is Hiring a Junior Influencer Strategist Near New York, NY
Who We AreMekanism is an award-winning, independent, full-service advertising agency made up of creative entrepreneurs. With offices in San Francisco, New York, Chicago and Seattle, we are collaborative business partners with some of the world’s best brands including Ben & Jerry’s, Jose Cuervo, Peloton, OkCupid, Weber-Stephens and Alaska Airlines. Our creative approach to brand building is best described as “The Soul & Science of Storytelling” - communicating a brand’s purpose with ideas informed by data and rooted in human truths.
What is a Mekanista you ask? Being a Mekanista requires a rare combination of being a weird, fearless and wonderful person who enjoys birthday cakes, well behaved dogs, and shared sensibility of family, respect and not taking ourselves too seriously.
Mekanism has been named to Ad Age’s “Agency A List” and twice to their “Best Places to Work”. We have also been listed on Creativity’s “The Creative 50” and have been recognized by Effie as one of the “Most Effective Independent Agencies”. We have been profiled by The New York Times, Fast Company and ABC’s Nightline.
The RoleThe Junior Influencer Strategist is a highly curious, collaborative thinker. This will be a key member of the Influencer Marketing team, primarily focused on developing influencer campaigns. It would be nice for this role to have knowledge and participation in earned, owned and paid channel tactics. The Junior Influencer Strategist possesses a deep understanding of influencer platforms and tools and has a passion for discovering new ways to execute innovative brand campaigns.
Key Areas of Responsibility
What is a Mekanista you ask? Being a Mekanista requires a rare combination of being a weird, fearless and wonderful person who enjoys birthday cakes, well behaved dogs, and shared sensibility of family, respect and not taking ourselves too seriously.
Mekanism has been named to Ad Age’s “Agency A List” and twice to their “Best Places to Work”. We have also been listed on Creativity’s “The Creative 50” and have been recognized by Effie as one of the “Most Effective Independent Agencies”. We have been profiled by The New York Times, Fast Company and ABC’s Nightline.
The RoleThe Junior Influencer Strategist is a highly curious, collaborative thinker. This will be a key member of the Influencer Marketing team, primarily focused on developing influencer campaigns. It would be nice for this role to have knowledge and participation in earned, owned and paid channel tactics. The Junior Influencer Strategist possesses a deep understanding of influencer platforms and tools and has a passion for discovering new ways to execute innovative brand campaigns.
Key Areas of Responsibility
- Lead creative strategies for influencer/creator programs from “What if we” to “Here’s what we learned”
- Manage agency partners and process including talent selection, creative reviews, and post-campaign learnings
- Proactively find ways influencer marketing can help us leverage emerging trends, sticky insights, and business opportunities
- Define success metrics and regularly share results with leadership
- Become the Brand team’s resident expert on emerging platforms for creators
- Well versed in the influencer marketing space and ability to source and identify talent by vertical
- Foster and retain relationships with strong networks of influencers and their management teams to distribute content across channels
- Assist in the negotiations and creation of all contracts/agreements for influencer programs
- Act as client facing representative on all influencer programs
- Communicate progress and status to the client and internal agency teams
- Track budgets and schedules to ensure deliverables are executed on time and on budget
- Plan influencer/brand events and summit kickoffs including travel, venues, hotels, budget, etc.
- Support team/account lead on projects from start to finish
- Develop and implement comprehensive influencer strategy and communications plans to engage audiences on behalf of multiple brands
- Keep clients and Mekanism up-to-date on the use/role of existing and new social media platforms where influencers are prominent
- Collaborate with creative team to develop innovative uses of social technologies
- Prospect for new influencer platforms, social channels and capabilities
- Identify untapped opportunities and trends within social media for clients and pitches
- Proactively identify partnerships and vendors for influencer content development
- Assist in establishing influencer marketing benchmarks for campaign reporting
- Lead outreach efforts to influencers and potential partners
- You know how to work autonomously and work on multiple different projects at a time, all while keeping track of the details in each
- At least 1 year of experience in a similar role (in-house, agency or talent management firm)
- A real passion for all things social media and Internet culture. You have a finger on the pulse of Gen Z/youth culture, emerging digital platforms, and the creator/influencer/celebrity landscape. So, naturally, you know your way around TikTok, Instagram, Discord, Twitch — to name a few
- You stay informed on emerging, creative talent and can easily decipher when there is brand x creator alignment
- You’re an eager futurist, ready to turn learnings into new experiments across channels, formats, and types of creators
- You’re a self-starter who proactively pitches ideas to internal and external teams
Job Summary
JOB TYPE
Full Time
SALARY
$83k-110k (estimate)
POST DATE
06/13/2024
EXPIRATION DATE
07/11/2024
WEBSITE
themagnetgroup.com
HEADQUARTERS
BRIDGEPORT, PA
SIZE
500 - 1,000
FOUNDED
1983
TYPE
Private
CEO
MEREDITH BROOKS
REVENUE
$50M - $200M
Related Companies
About Magnet LLC
The Magnet Group markets and sells custom magnets, executive gifts and business accessories to the promotional products distributor network.
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