POSITION SUMMARY

Responsible for contributing to organizational success by leading and executing marketing programs. Partners with internal stakeholders to identify needs and target audiences and prepares campaigns or advertising with internal and external resources.

Hybrid position: Will need to be onsite at Magnifi's Administration Center in Melrose, MN and other branch locations periodically.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Collaborates and builds relationships with key stakeholders to identify and anticipate marketing opportunities for Magnifi and develops advertising and marketing programs that fulfill business objectives.

• Develop marketing and advertising campaign strategies and assets, including writing the communications brief, developing programs and plans, scheduling and coordinating media, managing the overall budget, coordinating with outside agencies, and maintaining campaign timelines.

• Responsible for managing and overseeing the work from external vendors including marketing/advertising agencies, printers, and designers, and ensures they are completed on time and within scope.

• Monitors and evaluates the success of campaigns, and provides a recap of performance, as well as provides recommendations on optimizations or changes for future campaigns.

• Reviews insights and analysis provided by key stakeholders to ensure they appropriately address the campaign status.

• Creates content for the organization such as creating ads, writing scripts and other written communication, graphic design, creates videos or other short form content as needed.

• Provides accurate and reliable reporting information to be used in forecasting, management updates and allocation of resources.

• Works in conjunction with internal Marketing Customer Relationship Management (CRM) communications group to ensure holistic approach across all marketing channels.

• Understands media/advertising buying to communicate value as a media solution and develop client strategies and goals.

• Stays abreast of marketing regulatory and compliance requirements. Coordinates compliance approvals with internal and external resources.

• Works on special projects and other duties as assigned.

• Actively participates in community relations efforts to contribute to the mission and visibility of Magnifi Financial.

EDUCATION AND EXPERIENCE

• Bachelor's degree in marketing or a related field plus a minimum of five years marketing experience.

• Financial industry marketing experience preferred.

• Marketing software platform experience desired but not required (i.e. Hubspot and Adobe InDesign).

Who We Are:
At Magnifi Financial, we offer a collaborative, friendly environment where we support our employee's growth and development, and create a positive work atmosphere. Magnifi Financial has received the special recognition of being named a Top 200 Workplace, voted on by our employees, for the 9th year in a row. As a member-owned organization, we are focused on making dreams come true for our members. Our vision is enhancing the lives of members and community through strength, service and growth.
Magnifi Financial has grown to more than 90,000 members, over $2 billion in assets, over 400 employees, and over 25 branch locations throughout Minnesota. But what hasn’t changed is our focus on the members and communities we serve.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)