377 Senior Digital Marketing Manager Jobs in New York, NY
Major Food Group is Hiring a Senior Digital Marketing Manager Near New York, NY
Major Food Group is a New York based hospitality company founded by Mario Carbone, Rich Torrisi and Jeff Zalaznick. From a small, intimate deli restaurant in Little Italy, MFG has evolved into a hospitality powerhouse creating iconic restaurants and gaining national and international attention for its unique style and culinary prowess.
The role of the Senior Manager, Digital and Website Marketing is to drive the strategy across the digital ecosystem, across all Major Food group websites (currently eight), database and digital marketing initiatives to achieve business objectives. This role will work cross functionally with other departments, and will be supported by a CRM Marketing Manager. Specific responsibilities include but are not limited to:
Responsibilities
- Develop digital strategy for MFG and all branded sites, by setting best practices, overseeing lead generation programs, database management and audience segmentation communication
- Set digital KPIs, holistically, and across digital (CRM, SEM, SEO and retargeting) campaigns, to ensure objectives are met.
- Work closely with website and digital marketing agencies to ensure objectives and strategies are clearly communicated and aligned.
- Track and measure performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROI
- Keep abreast of the latest digital trends and continued advancements in digital technologies and marketing best practices.
- Consistently strive to discover and adopt emerging technologies, digital innovations, new platforms and systems to optimize organizational effectiveness.
- Crossfunctionally engage with regional / local teams to digitally support marketing strategies.
- Own and report on Google Analytics platforms, across all websites (GA4), Tag Manager (GTM). Search, (GSC) along with future digital evolution.
- Build MFG’s digital marketing roadmap for future development.
- Report on website, email and social campaign performance, incorporating external actions into reports
- Develop specific campaigns to create and maintain high levels of customer interaction; holiday (seasonal), newsletter, customer lifecycle
- Support activations and marketing initiatives, ensuring the digital component is accounted for - including custom branding, landing pages, pop-ups, etc
- Oversee website user experience (UX), evolving it to adapt to the guest experience.
- Continually examine website performance, offering recommendations based on guest usage, integrating KPIs with crm
- Leverage SEO across all brands, continually improving and maximizing branded SERP
- Minimum of eight years experience in digital marketing, CRM and website management
- Minimum 2 years experience in developing and managing a team
- Experience working with digital agencies
- In-depth knowledge of experience using CRM platforms and email marketing tools
- Experience interpreting analytics reports and producing actionable insights
- Proven results in effective campaign management and implementation leading to achieving set target objectives
- Ability to troubleshoot and work within multiple CMS and back end systems
- Competitive Salary
- Medical/Dental/Vision Insurance with Company subsidy
- Growth Opportunities
- Progressive Paid Time Off
- Parental Leave
- Tuition Reimbursement
- Generous Dining Allowance
- Unlimited Referral Program
- TransitChek Discount
More detail about Major Food Group - New York part of Major Food Group, please visit https://culinaryagents.com/entities/20548-Major-Food-Group---New-York
Job Summary
Full Time
Restaurants & Catering Services
$122k-160k (estimate)
06/23/2024
07/21/2024
majorfood.com
NEW YORK, NY
25 - 50
2010
RICH TORRISI
<$5M
Restaurants & Catering Services
Related Companies
About Major Food Group
Major Food Group (MFG) is a hospitality company founded by Mario Carbone, Rich Torrisi, and Jeff Zalaznick. From a small, intimate restaurant located in New Yorks Little Italy, MFG evolved into a hospitality powerhouse and one of the fastest growing hospitality companies in the United States within less than a decade, garnering national and international attention and accolades along the way for our unique style and culinary prowess. MFG currently operates twenty-one restaurants: Carbone (New York, Hong Kong, Las Vegas), ZZs Clam Bar, Dirty French, Santina, Parm (Soho, Upper West Side, Battery... Park, Brooklyn), Sadelles (New York, Las Vegas), the Polynesian, Don Camillo, Goldas and MAJOR GOOD/Torrisi. MFG also operates Lobby Bar at the Ludlow Hotel, and provides all food, beverage and event services for the Ludlow Hotel. Most recently, MFG opened THE GRILL, THE POOL, The Pool Lounge and The Lobster Club in The Seagram Building, completing an iconic restoration of the most historic landmark restaurant space in America. MFG seeks to transcend traditional hospitality models by offering multi-dimensional, immersive experiences that are deeply-rooted in and inspired by relevant history and culture. Every aspect of each concept is meticulously designed and extensively researched with the goal of transporting guests upon arrival. They are created and operated in a way that is respectful of the past, exciting for the present, and sustainable for the future. More than brick and mortar establishments, MFGs brands represent a way of life. They tell complete stories and provide guests with unforgettable experiences.
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The job skills required for Senior Digital Marketing Manager include Digital Marketing, Initiative, Innovation, Insight, Google Analytics, SEM, etc. Having related job skills and expertise will give you an advantage when applying to be a Senior Digital Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Senior Digital Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Senior Digital Marketing Manager positions, which can be used as a reference in future career path planning. As a Senior Digital Marketing Manager, it can be promoted into senior positions as a Digital Marketing Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Senior Digital Marketing Manager. You can explore the career advancement for a Senior Digital Marketing Manager below and select your interested title to get hiring information.
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