Job Description: Digital Marketing Manager

About Us: Marketini is a creative agency based in New York City, specializing in tailored marketing campaigns across various platforms, including blogs, social media, podcasts, and email marketing. We are committed to fostering engaging content and innovative strategies to increase our clients' reach and engagement.

Position Overview: We are seeking a highly motivated and experienced Digital Marketing Manager to join our dynamic team. The ideal candidate will facilitate multiple content calendars, ensuring consistent publishing and engagement for both our agency and our clients. This role involves generating content ideas, collaborating with content creators, and establishing a streamlined process for content flow.

Key Responsibilities:

Content Strategy and Development:

• Develop a strong understanding of our and our clients' brands, aesthetics, and target demographics to create unique and engaging content.
• Lead the conception and execution of content ideas across various platforms including blogs, social media, podcasts, and email marketing.
• Collaborate with the creative team to brainstorm and develop content that aligns with marketing campaigns and audience engagement goals.

Content Management:

• Establish and manage content calendars, ensuring timely publishing of content.
• Coordinate with content creators, freelancers, and internal teams to produce high-quality content.
• Maintain adherence to quality and branding guidelines in all content produced.

Community Engagement:

• Cultivate relationships with audiences on all social channels, managing community engagement and responding to feedback.
• Execute strategies to increase engagement and grow the online community across platforms such as IG, TikTok, YouTube, Pinterest, Twitter, Facebook, LinkedIn, and emerging platforms.

Performance Analysis:

• Measure and report on content performance, using analytics to assess and improve strategies.
• Conduct quarterly content audits to optimize strategies for enhanced audience relevance and engagement.
• Use data-driven insights to inform and adjust content strategies, ensuring alignment with business objectives.

Marketing Campaigns:

• Participate in developing and executing major marketing campaigns, ensuring alignment with the mission and goals of both our agency and clients.
• Manage influencer strategies and ambassador programs, including outreach, gifting, and performance reporting.
• Partner with retail marketing teams to drive sales and engagement in wholesale accounts.

Who You Are:

Experience:

• 3-5 years of digital marketing experience, ideally with a focus on content creation and management.
• Proven track record of managing content calendars and delivering consistent, high-quality content.
• Experience working with a variety of content types and platforms, including blogs, social media, podcasts, and email marketing.

Skills:

• Exceptional communication skills, both visual and verbal. Ability to articulate ideas and convey the brand voice effectively.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Proficiency in using analytics tools to measure content performance and derive actionable insights.

Attributes:

• Highly motivated and proactive, with a passion for digital marketing and content creation.
• Creative thinker with the ability to generate innovative ideas and approaches.
• Strong team player, able to collaborate effectively with cross-functional teams.

Additional Responsibilities:

Event Support:

• Develop and execute community engagement strategies, including the planning and execution of events to foster brand loyalty and audience connection.
• Coordinate with partners and stakeholders to ensure seamless event execution and maximum impact.

Job Types: Full-time, Contract

Pay: $51,381.14 - $61,878.37 per year

Benefits:

• Health insurance
• Paid time off
• Professional development assistance

Schedule:

• 8 hour shift
• Monday to Friday
• On call

Application Question(s):

• Do you have a portfolio or links to articles, social media accounts, or any digital marketing campaigns you have managed? Please provide the URLs below.

Experience:

• Digital marketing: 4 years (Required)

Work Location: Hybrid remote in New York, NY 10036