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Digital Marketing Manager
$104k-136k (estimate)
Full Time | Ambulatory Healthcare Services 2 Months Ago
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Medi Weightloss is Hiring a Digital Marketing Manager Near Tampa, FL

Job Opportunity: Digital Marketing Manager
Company: Medi-Weightloss Corporate
Location: Tampa, FL
Passionate About Healthy Living, Quality of Life, and Work-Life Balance? We Want You!Embark on a fulfilling journey with Medi-Weightloss Corporate in Tampa, FL – a dynamic workplace dedicated to preventive medicine. As the Digital Marketing Manager, you’ll play a pivotal role with our franchise system marketing programs while contributing to our mission of delivering exceptional care to our patients and improving their quality of life. Make a difference and be part of The One That Works!
Why Join Us:
  • Rewarding Environment: Enjoy a workplace that prioritizes preventive medicine and holistic well-being.
  • Talented Team: Join a skilled and collaborative team committed to making a positive impact.
  • Career Growth: Take advantage of opportunities for professional development and skill enhancement.
Key Responsibilities:Manage all Digital Marketing and Tracking Programs
  • Use discretion and independent judgement to manage PPC, Paid Social, and other local digital advertising programs for all franchises and Flagships (approximately 80-100 accounts or more)
    • Contracting and billing
    • Overseeing trends and optimizations
    • Communicate and arrange meetings with franchisees and vendor
    • Tracking and Reporting
    • Primary liaison with approved vendor(s)
  • Manage tracking and performance metrics for all marketing programs and activities
    • URLS
    • Landing Pages
    • Tokens
    • Phone Tracking Numbers
Website Improvements, SEO, and Analytics
  • Contribute to SEO strategy development and implement all SEO efforts
  • Oversee the Brand’s web presence and solve any website issues
  • General website management (under the constraints of Django)
    • Coordination of IT support for website updates
    • Improve website with the help of vendors
  • Build Landing Pages
  • Administration of the Brand’s Google analytics accounts
Marketing Automation Lead – Salesforce Marketing Cloud Platform Internal Specialist
  • Optimize Salesforce Marketing Cloud set-up and usage
  • Build marketing automations and journeys, measure success, and identify tactics for improvement
  • Collaborate with key internal stakeholders and vendors to maximize marketing technology software stack
  • Work with Salesforce CRM administrator and development engineers (IT) to maintain quality checks on the database, access permissions and analytic configurations
  • Ensure compliance of data management adhering to GDPR, CAN-SPAM, CASL, HIPAA and internal policies
Marketing Department Contributions
  • Provide expertise, input, and assist in all digital media planning and recommendations for local, regional, and national marketing
    • Flagship Local Marketing Plans
    • Start-Up/ Grand Opening Marketing Plans
    • Co-Op Marketing Plans
    • Ongoing Franchise Support – answering questions and providing marketing advice
  • Contribute to department reports and updates
  • Assist with promotions, photo/video shoots, testimonial management, and creative ideas
  • Contribute to content development and other special projects as assigned
  • Identification and communication of marketing best practices (local lead generation for Franchisees)
  • Present at System Standards Training or company events and develop educational content as needed
  • Liaise with other departments such as IT, Operations, Franchise Operations, and Business Development to ensure accurate implementation of marketing strategies and policies
Qualifications:
  • Minimum of 3 years’ experience in the internet marketing/digital industry
  • Google Analytics and Ads certified
  • Experience with Salesforce Marketing Cloud
  • Experience with website development and management
  • Goal oriented, self-directed and self-motivated within a team environment
  • Proficiency in Marketing, Internet Marketing, and Social Media
  • Experience and demonstrated ability to deliver effective presentations/ Public Speaking
  • Experience developing effective marketing plans with large and small budgetsI
  • Must be proficient in Microsoft Office
Benefits:
  • Competitive salary
  • Health insurance
  • Retirement savings plan
  • Paid time off and Paid Holidays
  • Professional development opportunities
  • Discounts on products and services
  • Flexible Hybrid work schedule

Job Summary

JOB TYPE

Full Time

INDUSTRY

Ambulatory Healthcare Services

SALARY

$104k-136k (estimate)

POST DATE

07/28/2024

EXPIRATION DATE

08/03/2024

WEBSITE

mediweightloss.com

HEADQUARTERS

TAMPA, FL

SIZE

50 - 100

TYPE

Private

CEO

EDWARD KALOUST

REVENUE

$10M - $50M

INDUSTRY

Ambulatory Healthcare Services

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About Medi Weightloss

Medi-Weightloss is a provider of medical weight loss, health and wellness programs.

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