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This role will lead our marketing efforts and drive the success of our product lines. The ideal candidate will have a strong understanding of marketing strategies, product management principles, and market dynamics.
They will be responsible for developing and executing marketing plans, conducting market research, and collaborating with cross-functional teams to ensure the successful launch and promotion of our products.
Key Responsibilities :
Pricing Strategy : Collaborating with pricing teams to set competitive pricing for the product.
Product Positioning : Defining the unique value proposition of the product and positioning it effectively in the market.
Go-to-Market Strategy : Developing and executing go-to-market strategies to launch new products or features.
Product Launches : Planning and executing product launches to create buzz and generate demand.
Messaging and Communication : Creating compelling messaging and communication materials to promote the product.
Sales Enablement : Providing sales teams with the necessary tools, training, and collateral to sell the product effectively.
Travel to customers and dealers to understand their operations and pain points is required
Qualifications :
Bachelor's degree in Marketing or a related field.
3-5 years of marketing experience
Must be driven, curious, and versatile
Excellent communication skills, both written and verbal.
Ability to multitask and prioritize tasks in a fast-paced environment.
Strong understanding of marketing principles and techniques.
Must possess the following skills : strategic thinking, project management, collaboration, attention to detail, and have a results driven mindset.
About TEKsystems :
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity.
We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia.
As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change.
That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
Last updated : 2024-06-11
Full Time
$88k-112k (estimate)
05/18/2024
06/20/2024
mediabistro.com
New York, NY
100 - 200
The job skills required for Product marketing specialist include Project Management, Communication Skills, Attention to Detail, Marketing Plans, Collaboration, etc. Having related job skills and expertise will give you an advantage when applying to be a Product marketing specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Product marketing specialist. Select any job title you are interested in and start to search job requirements.
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A product marketing specialist oversees the marketing of a company's products, this is one of the various marketing roles within a marketing department.
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Their job duties typically include doing research and figuring out what sells.
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During development, the product manager will have ongoing responsibility for communicating the product’s progress to the executives, sales teams, and other stakeholders.
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A product marketing specialist keeps their eyes on marketing trends and works with companies to create advertising campaigns, pricing strategies based on demographic data and targeting specific customer demographics.
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They work with marketing teams at companies to achieve success through more awareness about what they offer.
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Career tips from people on Product Marketing Specialist jobs
A product manager has ultimate responsibility for the product.
04/12/2022: Wichita, KS
A Product Marketing Manager will constantly be working on different tasks for customers at these three levels of the funnel.
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Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.
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Product marketing specialist must be good in excellent analytical skills and good communication and interpersonal skills.
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Product marketers will be working with product managers and executives to launch products, they must have a clear understanding of revenue projections, business metrics and financial planning.
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