10 Product marketing specialist Jobs in Reston, VA
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Mediabistro is Hiring a Product marketing specialist Near Reston, VA
Software AG simplifies the connected world. Founded in 1969 it helps deliver the experiences that employees, partners and customers now expect.
Software AG offers the software product Alfabet for enterprise architecture and strategic portfolio management. Alfabet provides insight into business strategies to understand what innovative technology solutions to develop.
It organizes the IT landscape into manageable and related portfolios for quick insight into change impacts and enables rationalization of applications, technologies and projects to free up budget for innovation projects.
Alfabet is recognized as a leader in analyst reports such as the Gartner Magic Quadrant and Forrester Wave and is used by globally leading corporations and government agencies to successfully manage their business and IT transformation.
Be you, join us .
We are currently seeking a Product Marketing Specialist that will be responsible for the development of go-to-market messaging and content.
It advises Field Marketing, Corporate Marketing and Corporate Communications functions as to choice of promotional channels, promotional activities, target groups, industry trends, solution themes and PR topics.
The Product Marketing Specialist also works with the analyst relations team to decide which analysts to engage with and with which experts, topics and content to ensure we maintain our leadership position.
You will also drive the Alfabet user community activities, providing them with resources to obtain maximum value out of their investment in Alfabet and keeping a finger on the pulse of community sentiments
Essential Functions
- Develop campaign messaging and content and support execution of the campaigns.
- Development of themes, topics, use cases and sales plays to promote Alfabet.
- Work with Software AG marketing functions on execution of a social media strategy.
- Creation of sales enablement materials for sales plays and campaigns.
- Drive user community activities and ensure customers are equipped with resources for optimal use of Alfabet.
- Conduct and prepare research on topics within the information technology field.
- Analysis of marketing metrics and advising on marketing strategies and tactics.
Minimum Requirements
- Develop campaign messaging and content and support execution of the campaigns.
- Development of themes, topics, use cases and sales plays to promote Alfabet.
- Work with Software AG marketing functions on execution of a social media strategy.
- Creation of sales enablement materials for sales plays and campaigns.
- Drive user community activities and ensure customers are equipped with resources for optimal use of Alfabet.
- Conduct and prepare research on topics within the information technology field.
- Analysis of marketing metrics and advising on marketing strategies and tactics.
What's in it for you?
Earn
competitive total compensation
and receive comprehensive country-specific medical and other benefits.Enjoy time and location flexibility with our
Hybrid Working Model,
which allows a remote workshare of up to 60%. Work anywhere in your country or abroad for up to 10 days per year.Set yourself up for success in your new role by upgrading your home office space using your one-time hybrid work payment.Lean on the
Employee Assistance Program
for support during some of life's most common but difficult challenges.
At Software AG we are committed to providing an environment of mutual respect and fairness where equal employment opportunities are available to all applicants and employees without regard to race, colour, religion, gender, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, and any other characteristic protected by applicable law.
We believe that diversity, equity, and inclusion is critical to our success as a global company, and we seek to recruit, compensate, develop, promote, and retain the most talented people from a diverse candidate pool.
To all recruitment agencies : Software AG does not entertain unsolicited CVs without prior approval from Software AG's Talent Acquisition Team.
Kindly refrain from sending CVs to our job's alias, Software AG employees, or any other organizational location without explicit consent.
Software AG assumes no responsibility for any fees associated with unsolicited CVs.
LI-MT1
LI-Hybrid
It is the policy of the Company that employment decisions shall be based on merit, qualifications, and competence. Employment practices shall not be influenced or affected by virtue of an applicant's or Employee's age, race, color, gender, gender identity or expression, genetics, sex, sexual orientation, marital status, pregnancy, national origin, ancestry, religion, disability, protected veteran status and other protected classifications.
In addition, it is Company policy to provide an environment that is free of unlawful harassment of any kind, including that which is sexual, age-related, or ethnic.
This policy governs all aspects of employment, promotion, assignment, discharge, and other terms and conditions of employment.
It is the policy of the Company that employment decisions shall be based on merit, qualifications, and competence. Employment practices shall not be influenced or affected by virtue of an applicant's or Employee's age, race, color, gender, gender identity or expression, genetics, sex, sexual orientation, marital status, pregnancy, national origin, ancestry, religion, disability, protected veteran status and other protected classifications.
In addition, it is Company policy to provide an environment that is free of unlawful harassment of any kind, including that which is sexual, age-related, or ethnic.
This policy governs all aspects of employment, promotion, assignment, discharge, and other terms and conditions of employment.
Last updated : 2024-07-10
Job Summary
Full Time
$90k-118k (estimate)
06/30/2024
07/25/2024
mediabistro.com
New York, NY
100 - 200
Related Companies
The job skills required for Product marketing specialist include Leadership, Insight, Product Marketing, Field Marketing, Innovation, etc. Having related job skills and expertise will give you an advantage when applying to be a Product marketing specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Product marketing specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Product marketing specialist positions, which can be used as a reference in future career path planning. As a Product marketing specialist, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Product marketing specialist. You can explore the career advancement for a Product marketing specialist below and select your interested title to get hiring information.
If you are interested in becoming a Product Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Product Marketing Specialist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Product Marketing Specialist job description and responsibilities
A product marketing specialist oversees the marketing of a company's products, this is one of the various marketing roles within a marketing department.
03/22/2022: New Britain, CT
Their job duties typically include doing research and figuring out what sells.
03/30/2022: Ventura, CA
During development, the product manager will have ongoing responsibility for communicating the product’s progress to the executives, sales teams, and other stakeholders.
04/28/2022: Nassau, NY
A product marketing specialist keeps their eyes on marketing trends and works with companies to create advertising campaigns, pricing strategies based on demographic data and targeting specific customer demographics.
04/07/2022: Lincoln, NE
They work with marketing teams at companies to achieve success through more awareness about what they offer.
02/15/2022: Tulsa, OK
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Product Marketing Specialist jobs
A product manager has ultimate responsibility for the product.
04/12/2022: Wichita, KS
A Product Marketing Manager will constantly be working on different tasks for customers at these three levels of the funnel.
02/28/2022: Eugene, OR
Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.
02/19/2022: Nassau, NY
Product marketing specialist must be good in excellent analytical skills and good communication and interpersonal skills.
05/03/2022: Phoenix, AZ
Product marketers will be working with product managers and executives to launch products, they must have a clear understanding of revenue projections, business metrics and financial planning.
04/21/2022: Pine Bluff, AR
Step 3: View the best colleges and universities for Product Marketing Specialist.
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