POSITION TITLE: Product Marketing Manager

Supervised by: Director, Product Management

Supervises: None

Status: Full time, Exempt

POSITION SUMMARY:

The Product Marketing Manager will be responsible for driving market intelligence, market insights, competitive differentiation, and launch and adoption of MediQuant’s products and services. This role is expected to further strengthen MediQuant’s market position, identify and execute on market opportunities, and lead the organization to the next level of success. In this cross-functional role, the Product Marketing Manager must also serve the organization as a corporate champion, defining and leading ‘go-to-market’ initiatives for MediQuant’s offerings, and channel feedback from customers (external and internal) into product development.

JOB DUTIES and ESSENTIAL FUNCTIONS. A qualified individual must be able to perform the essential functions of the job as listed, with or without accommodation.

1. Leverage market research and insights to identify and capitalize on healthcare IT market opportunities.
   1. Conduct market research and analysis to stay up to date on the competitive landscape, healthcare IT industry trends and technology.
   2. Develop and evolve market segmentation and pricing strategies for MediQuant offerings.
   3. Create and execute innovative strategies and marketing plans that drive awareness, engagement, and product adoption.
   4. Analyze sales data, channel information, and wins/losses to maximize sales opportunities and channel customer feedback into product development.
   5. Support peers and executive leadership in strategic refinement of MediQuant’s portfolio of offerings by monitoring and analyzing market trends that indicate the need for new products and services.
2. Lead and drive ‘go-to-market’ launch and adoption through thoughtful and effective cross functional stakeholder collaboration.
   1. Develop compelling product positioning aligned with product capabilities and market demands.
   2. Define value proposition and effectively communicate it to customers and stakeholders.
   3. Collaborate with product development and stakeholders on the planning, creation, maintenance, and communication of ‘go-to-market’ strategies designed for optimal business readiness.
   4. Define strategies, objectives, success criteria, core processes, internal and external communications, and comprehensive inventory of supporting activities that are designed and sequenced for optimal product launch and maximized customer adoption.
3. Integrate a consultative ‘Voice-of-the-Customer’ approach throughout the product development life cycle (PDLC).
   1. Advocate customers’ interests before and after product launch.
   2. Partner with cross-functional stakeholders including product development, sales, solution delivery, and IT to drive product strategy, roadmap, and execution.
   3. Implement, lead, and analyze results from customer surveys, user groups, and various other engagement mechanisms to inform product development investment and priorities.
   4. Promote shared understanding across the organization.
   5. Foster an environment of accountability by facilitating transparency, constructive dialogue, evidence decision making, sound product governance, objective prioritization, continuous process improvement, and superior and timely product delivery.

KEY COMPETENCIES:

• Servant Leadership
• Marketing Strategy
• Product Development Life Cycle Management
• Software Development Life Cycle Management
• Marketing Program Guidance
• Sales Enablement
• Business Acumen
• Customer/Client Focus (Internal and External)
• Collaborative Facilitator
• Exceptional Interpersonal, Oral, and Written Skills
• Process Improvement
• Program Management
• Performance Management
• Application Rationalization
• Flexibility

QUALIFICATIONS:

Required Education and Experience:

• Bachelor’s degree in Marketing, Computer Science, Information Technology, Health Sciences, or Business-related discipline required.
• Minimum seven years of experience in Product and/or Services Marketing Management in the healthcare industry.
• Minimum of five years experience with revenue cycle or clinical application implementations, marketing, sales, or healthcare information technology consulting.
• Successfully able to follow standards with HIPAA regulations involving PHI and HITECH.

Preferred Education and Experience:

• MS or MBA, preferred. A combination of post-graduate education experience will be accepted in lieu of an MS or MBA.
• Product development experience with agile software development.
• Working knowledge of hospital and/or physician revenue cycles, specifically as they relate to functions performed within a traditional medical provider business office.
• Basic knowledge of various clinical departments and clinical datasets.
• Basic knowledge of ERP application data (i.e., HR/Payroll, Accounts Payable, General Ledger) and how it is used within healthcare operations.
• Basic knowledge of HL7, HL7 FHIR, healthcare interoperability.

Additional Eligibility Qualifications

• Updated certifications as necessary to meet demands and requirements of existing and future work
• Proven analytical and operational process improvement skills
• PC proficiency and knowledge of Microsoft Office products (Outlook Word, Excel, Visio, PowerPoint, etc.).

Work Environment. This job operates in a blend of professional office and home office environments. Incumbent will use standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit for long periods of time, stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is occasionally required to climb or balance; and stoop, kneel, crouch or crawl. The employee must occasionally lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Position Type and Expected Hours of Work. This is a full-time position, and hours of work and days are typically Monday through Friday, 8:30 a.m. to 5 p.m. Some flexibility in hours is allowed, but the employee must be available during the “core” work hours of 9:00 a.m. to 3:30 p.m. and must work 40 hours each week to maintain full-time status. Occasional evening and weekend work may be required as job duties demand.

Travel. Incumbent is required to travel on a regular basis to meet sales and client relationship expectations.

Work Authorization/Security Clearance. In compliance with Federal employment laws, MediQuant will verify the identity and employment authorization of each person hired.

AAP/EEO Statement. MediQuant, LLC is an equal-opportunity employer.

Compliance. Employee shall comply with all MediQuant policies, state and federal laws, regulations and contractual obligations when accessing MediQuant or client Confidential Data, Confidential Information, and Information Assets.

Other Duties. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time.