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Director, Product Marketing
Medscape Newark, NJ
$180k-228k (estimate)
Full Time 1 Week Ago
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Medscape is Hiring a Director, Product Marketing Near Newark, NJ

DescriptionPosition at WebMDWebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.ResponsibilitiesWebMD – the most recognized and trusted brand of health information - seeks a Director to join its growing Product Marketing team.
The Director, Product Marketing is part of a dynamic, cross-functional team focused on building innovative, integrated product marketing strategy for WebMD. We are a team of passionate, strategic and creative thinkers. WebMD’s Product Marketing Team directly supports and impacts results for a sales team who are at the top of their industry.
The Director will be responsible for developing new product lines as well as enhancing existing products for WebMD’s Sales & Marketing organization - including WebMD’s editorial sponsorship product suite, packaging for tentpole experiences and development of new brands. This individual will closely track revenue and performance associated with WebMD’s products, steering necessary product improvements and pricing revisions while interfacing with key stakeholders throughout the process. The Director will also serve as a subject matter expert to WebMD’s sales team, presenting product capabilities to clients as needed, and addressing external client inquiries.
Responsibilities Include
  • Lead the business planning, strategy, forecasting, pricing and positioning of WebMD’s Sales & Marketing product solutions
∙ Provide product and marketplace expertise to support prospective sales by addressing advertiser needs around capabilities, customization requests, and solution configuration
∙ Build marketing and training materials such as client-facing positioning, sales tools, and competitive analyses
∙ Present capabilities to key clients and agencies in partnership with WebMD’s sales team
∙ Evaluate sales performance/impact of product solutions to deliver monthly insights, trends and recommendations to management team
  • Work with Product Management team to translate business needs into product solutions
  • Adapt product offering quickly and efficiently based on trends, performance and market insights
Qualifications
  • Bachelor’s degree preferred
  • 7 years or equivalent experience in digital media/advertising in a product, marketing, biz dev, or other relevant role
  • Proven success in developing new revenue streams for a large media organization
  • Demonstrated ability to craft compelling marketing materials related to product rollouts
  • Advanced proficiency with Microsoft Excel
  • Highly self-motivated, proactive and self-sufficient
  • Ability to manage all phases of a project in collaboration in order to deliver an end-to-end solution
  • Capable of working within a cross-functional org while effectively influencing stakeholders to create scalable solutions
  • Confident and capable of juggling several priorities on a regular basis while working independently, strategically and creatively
  • Strong communication and interpersonal skills with ability to present and articulate solutions to clients as well as internal stakeholders
  • Strong intellectual curiosity to understand and evaluate the needs of patients living with chronic conditions and how improving health literacy can drive positive action
This will be a hybrid role based out of our Newark, NJ office location.

Job Summary

JOB TYPE

Full Time

SALARY

$180k-228k (estimate)

POST DATE

06/21/2024

EXPIRATION DATE

07/17/2024

WEBSITE

medscape.com

HEADQUARTERS

NEW YORK, NY

SIZE

500 - 1,000

FOUNDED

1995

CEO

THOMAS QUINN

REVENUE

$10M - $50M

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About Medscape

Our Mission: To improve patient care with comprehensive clinical information and resources essential to physicians and healthcare professionals. Our Company: Medscape is the leading online global destination for physicians and healthcare professionals worldwide, offering the latest medical news and expert perspectives; essential point-of-care drug and disease information; and relevant professional education and CME. Medscape has over 30 distinct specialty sites for physicians, plus sites for nurses, pharmacists, dentists, and medical students. All content on Medscape.com and Medscape.org is av...ailable for free. More
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The job skills required for Director, Product Marketing include Product Marketing, Insight, Product Management, Collaboration, Packaging, Pricing, etc. Having related job skills and expertise will give you an advantage when applying to be a Director, Product Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director, Product Marketing. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Director, Product Marketing positions, which can be used as a reference in future career path planning. As a Director, Product Marketing, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director, Product Marketing. You can explore the career advancement for a Director, Product Marketing below and select your interested title to get hiring information.

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If you are interested in becoming a Director Product Marketing, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Director Product Marketing for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Director Product Marketing job description and responsibilities

Support sales and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.

03/28/2022: Duluth, MN

The product manager will collaborate with product marketing to clearly articulate the features and benefits to the market.

04/25/2022: Paramus, NJ

Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.

04/28/2022: New Britain, CT

The product marketing manager uses the product strategy (along with the established overall marketing strategy) to create the go-to-market strategy.

05/21/2022: Las Vegas, NV

Product marketing managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers.

05/01/2022: Chillicothe, OH

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Director Product Marketing jobs

Create clear standards for quality management.

03/19/2022: Appleton, WI

Empathy & the ability to connect with customers on different levels.

04/04/2022: Des Moines, IA

Strategic planning & business skills.

05/31/2022: Long Beach, CA

Reporting on product marketing success.

04/19/2022: Rochester, MN

Seek out opportunities to become a role model or mentor.

04/26/2022: Idaho Falls, ID

Step 3: View the best colleges and universities for Director Product Marketing.

Butler University
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