1 Director, Programmatic Strategy & Technology Job in Newark, WI
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Director, Programmatic Strategy & Technology
$136k-166k (estimate)
Full Time
2 Weeks Ago
Medscape is Hiring a Director, Programmatic Strategy & Technology Near Newark, WI
DescriptionPosition at WebMDOverviewThe Director of Programmatic Strategy & Technology at Ignite will be responsible for driving the
strategy, execution, and optimization of programmatic advertising campaigns for our clients. You
will lead a team of programmatic specialists, leveraging data-driven insights and cutting-edge
technology to delivertargeted, effective, and scalable media solutions for our clients. You will need
a deep understanding of programmatic advertising, a proven track record of successful campaign
management, and strong leadership skills to inspire and empowerthe team to achieve exceptional
results for our clients. Healthcare experience is helpful. Strong analytical and quantitative skills,
with the ability to interpret data, draw insights, and make data-driven decisions required.
Key Responsibilities
omni-channel strategy..
(DMPs)to execute targeted media buys across digital channels.
campaign effectiveness. Campaign audiences to include consumer as well as health
care professionals.
Qualifications
strategy, execution, and optimization of programmatic advertising campaigns for our clients. You
will lead a team of programmatic specialists, leveraging data-driven insights and cutting-edge
technology to delivertargeted, effective, and scalable media solutions for our clients. You will need
a deep understanding of programmatic advertising, a proven track record of successful campaign
management, and strong leadership skills to inspire and empowerthe team to achieve exceptional
results for our clients. Healthcare experience is helpful. Strong analytical and quantitative skills,
with the ability to interpret data, draw insights, and make data-driven decisions required.
Key Responsibilities
- Strategy Development:
- Develop strategic plans and objectives for programmatic media campaigns,
- Collaborate with clients, account managers, and other stakeholders to define
omni-channel strategy..
- Stay abreast of emerging trends,technologies, and best practices in programmatic
- Campaign Management:
- Oversee the end-to-end execution of programmatic advertising campaigns,from
- Lead the team in leveraging demand-side platforms (DSPs) including our own
(DMPs)to execute targeted media buys across digital channels.
- Implement advanced targeting and optimization strategies, including audience
campaign effectiveness. Campaign audiences to include consumer as well as health
care professionals.
- Team Leadership and Development:
- Lead, mentor, and inspire a team of programmatic specialists, providing guidance,
- Foster a culture of collaboration, innovation, and excellence within the team,
- Client Relationship Management:
- Serve as the primary point of contactfor clients regarding programmatic media
- Build and maintain strong clientrelationships, understanding their business
- Collaborate with account managers and other stakeholders to ensure alignment
- Performance Analysis and Optimization:
- Monitor campaign performance in real-time, analyzing key metrics and KPIs to
- Implement data-driven optimization strategies to improve campaign performance,
- Generate comprehensive reports and insights to communicate campaign results,
Qualifications
- Bachelor's degree required
- 3-5 years ofleading a programmatic team
- 8 years programmatic experience and healthcare marketing experience preferred
- Understanding of backend DSP technology and algorithm feeds preferred
- Team player with strong organizational and cross-team relationship skills
- Strong excel and application-based math/formula skills
- Ability to manage and prioritize multiple projects across various teams and team members
- Problem solving and troubleshooting skills - technical
- Strong verbal and written communication skills
Job Summary
JOB TYPE
Full Time
SALARY
$136k-166k (estimate)
POST DATE
06/09/2024
EXPIRATION DATE
07/05/2024
WEBSITE
medscape.com
HEADQUARTERS
NEW YORK, NY
SIZE
500 - 1,000
FOUNDED
1995
CEO
THOMAS QUINN
REVENUE
$10M - $50M
Related Companies
About Medscape
Our Mission: To improve patient care with comprehensive clinical information and resources essential to physicians and healthcare professionals. Our Company: Medscape is the leading online global destination for physicians and healthcare professionals worldwide, offering the latest medical news and expert perspectives; essential point-of-care drug and disease information; and relevant professional education and CME. Medscape has over 30 distinct specialty sites for physicians, plus sites for nurses, pharmacists, dentists, and medical students. All content on Medscape.com and Medscape.org is av...ailable for free.
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