WEBSITE MARKETING ANALYTICS SPECIALIST

• Grand Rapids, MI
• 60-75k Starting Salary
• Exempt
• Eligible for up to 8% annual bonus

PRIMARY RESPONSIBILITIES:

• Website Management Development
• Marketing Analytics Reporting
• Digital Marketing Campaign Development Execution

WHO WE ARE:

Over the years, Mercantile Bank has grown to over 40 locations, $5.25 billion in total assets, and nearly 700 employees. We're proud to say that we're now the largest bank headquartered in Michigan! Through our growth, we've remained committed to our vision to be the financial and career partner of choice, bettering the lives of our customers and enriching the communities we serve.

We focus on building partnerships, ensuring we don't lose our community banking edge that makes us flexible, quick, and able to invest back into the community through our strong local ties. Our focus on technology and innovation allows us to compete with national and regional banks.

We believe in hiring the right people and getting out of their way! By allowing people to operate with integrity and put their intellect to use, we've built a team of tenured, engaged employees who elevate themselves and their customers. We're open to new ideas, developing our people, and promoting from within whenever possible.

Our reputation as a great place to work has been consistently recognized. Our intentional efforts and investment in providing benefits, compensation, and a culture of continuous learning is how we've managed to attract and retain incredible people from inside and outside the corporate banking industry. We are proud to be one of West Michigan's Best and Brightest Companies to Work for, 16 years and counting.

We hope you'll consider joining our team!

WHO WE'RE LOOKING FOR:

We are seeking an energetic Website Marketing Analytics Specialist to join our team in downtown Grand Rapids, MI. This person will own management of the Mercantile Bank website and support the Digital Marketing Manager with marketing analytics and reporting, as well as digital marketing campaign development and execution. This role has direct impact on our continued success by optimizing the technology and systems used to reach our customers and find ever more clever ways to help Mercantile stand out from the crowd.

By collaborating with our vendor web developers and designers you will ensure our company website and mobile app are up-to-date, user-friendly, and aligned with brand messaging and objectives. You should be a highly detailed, curious person who enjoys exploring areas for improvement with a focus on SEO, user experience, and conversion rate optimization.

Using your analytical mindset, you will track website performance, user behavior, social media engagement, and campaign effectiveness - ultimately using those insights to make data-driven decisions. Your passion for crafting targeted email marketing automations, executing A/B tests, and analyzing the results will ensure we're optimizing our marketing efforts. A solid understanding of social media, PPC, SEO, and display advertising will set you up for success in this role.

Collaborating with the Marketing team and at the direction of your manager you'll drive traffic to the website, generate leads, and increase conversions, furthering the reach of Mercantile Bank in our efforts to be the financial partner of choice for businesses and residents across the state of Michigan.

TO SUM UP:

We're looking for someone who has:

• Bachelor's degree (Marketing preferred) OR minimum HS Diploma equivalent technical certifications
• Minimum 2 years' experience managing a company website and mobile app
• Minimum 2 years' experience executing digital marketing campaigns
• Minimum 2 years' experience analyzing marketing data
• Experience managing HubSpot required
• Experience with Google Analytics required
• Preferred knowledge of Yext and Formstack
• Strong aptitude for learning new systems and using technology to create efficiencies
• Ability to work in-person in Grand Rapids, MI
• A desire to be in a collaborative and teamwork-oriented atmosphere
• Extremely strong written communication skills and awareness of tone, trends, and inclusion
• Curious and detail-oriented mindset with a focus on continuous improvement
• Strong personal accountability with ability to manage time effectively

WHAT WE OFFER:

We're proud to offer competitive pay, flexibility, and up to 8% annual bonus.

In addition, some of the medical and wellbeing benefits we provide are:

• Benefits start first month
• Multiple medical, dental, and vision plans to choose from
• Flexible Spending Account (FSA) and Dependent Care FSA
• Paid vacation and sick time to care for yourself and your family, and 11 paid holidays
• Company Paid Life Insurance of 3 times your annual salary
• Employee Assistance Program (EAP)
• Adoption and IVF Assistance
• Fitness Equipment Purchase Plan
• Company paid time to volunteer with strong focus on community involvement

We also provide many opportunities to invest in your financial wellness and career development by providing:

• 401(k) match at 100% up to the first 5% of your contribution
• Employee Stock Purchase Plan
• 529 College Savings Plans
• Discounted bank services
• Legal protection
• Tuition Reimbursement
• Exceptional training and development opportunities tailored to your career interests and goals

We strongly believe that embracing human diversity makes us a better bank. We know it makes us better people.

Employees with dissimilar backgrounds, perspectives, opinions and lifestyles help us understand the motivations and desires of our many different customers. Thus, we strive to maintain a workforce that reflects the increasing diversity of the communities we serve by ensuring equal employment opportunity for all persons without discrimination on the basis of race, color, religion, sex/gender (including gender identity), national origin, age, height, weight, disability, medical condition, genetic information, sexual orientation, disabled or Vietnam era veteran, other forms of military status, marital status, or other protected characteristics.