Digital Content Specialist

Micro Kickboard is a leading provider of scooters with great brand recognition and strong growth. We are known across the US for our smooth-gliding, Swiss-designed Micro scooters, and for our other innovative ride-ons (for adults as well as children). In addition to our high-quality products, we are known for having a company culture that is supportive, respectful, improvement-oriented, and fun. We are both customer-focused and employee-focused!

Micro Kickboard is looking for an enthusiastic and creative individual to join our marketing team and help create and deploy content to support the company’s marketing efforts. The ideal candidate has experience in developing and executing effective marketing content across numerous platforms for a variety of audiences.

Interested applicants should submit their resume, cover letter, and two writing samples to Courtney@MicroKickboard.com.

Responsibilities (including but not limited to)

Use Micro’s Brand Voice to deliver clear & engaging messaging

• Create written content designed to engage, inform, entertain, and grow Micro Kickboard's target audiences
• Ensure all published content conforms with the Micro Kickboard brand
• Analyze, update, and repurpose written content for a variety of channels
• Content creation & copywriting with a focus on website content/blogs and digital marketing materials
• Review and update existing website content (blogs, product descriptions, landing pages, etc) on a regular basis to ensure alignment with current campaign goals and efforts
• Heading up SMS Marketing content, with respect to automation, campaign creation, and scheduling
• Providing written content for Micro’s email campaigns and automations, and ensure final products are accurate and on-brand
• Create content designed to attract new subscribers to Micro’s email and SMS channels
• Outreach/PR to share Micro’s content with various publications and influencers to encourage them to include Micro in their content, and ensure the content is appropriate to the Micro brand
• Collaborate to source video and photography content from influencers, based on Micro’s upcoming needs

Qualifications

Here’s what we need from you

• Outstanding written communication skills in the English language
• Ability to write in Micro’s brand voice, as pertains to a variety of channels
• Excellent communicator of engaging, concise, accurate, information
• Demonstrated ability to tell a brand story designed to foster engagement
• Self-motivated, and driven to deliver exemplary work,with excellent time-management skills
• Strive under tight deadlines to meet the company's changing needs
• Understanding of SEO best practices
• Ability to multitask, organize, and collaborate
• Extremely organized, methodical, and detail-oriented 
• Ensure all content marketing efforts meet key performance indicators
• Bachelor’s Degree in Marketing, English, Communications, or relevant field; 2 years of marketing experience

Ideal Candidate

AKA, you would be the perfect fit

• Demonstrated ability creating content with accuracy and attention to details, with a focus on layout and aesthetic elements on an e-commerce platform
• Team player with a positive attitude
• Strong understanding of customer journeys
• Willingness to absorb and utilize details about our Micro products, our customer profile/demographics, and the industry
• Familiarity with analytics to review and improve content on an ongoing basis 

A Day In the Life

Picture yourself here!

One of the beauties of this job is that there is no “typical day,” but the below is a snapshot of what a “day in the life” could look like:

• Review internal Marketing Calendar and assess upcoming content needs
• Draft blog post to support next month’s messaging
• Test out our latest scooter model to familiarize yourself with the product
• Assess results of the last A/B test email send, and apply learnings to upcoming email outlines
• Work with Graphic Designer on content for SMS send
• Review recent performance of email automations and apply updates to optimize

The Nitty Gritty

All the details you need to know

• Job Type: Full Time, in-office(Monday to Friday, 9am to 5pm)
• Compensation: $40,000-$45,000 annual base salary, based on experience
• Benefits*:
• Paid Time Off/Vacation
• Simple IRA Plan
• Health, Dental, and Vision Insurance 
• Gym Membership offered
• Annual Bonus

*Benefits are available to full-time employees after completion of 60 day probationary period