What are the responsibilities and job description for the Marketing Intern position at Midland Scientific Inc?
Description
Position Summary:
Assists with the production of collateral materials, such as posters, contests, coupons, or give-aways, and digital campaigns to create extra interest in the purchase of a product or service for the department, entire organization, or on a customer basis.
Essential Functions:
- Participate in the planning and hosting of internal and end-user events.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
- Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
- Contribute to the creation of marketing campaigns (print and digital).
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Gather and organize information to plan advertising campaigns.
- Perform market analysis and research on the latest marketing trends.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Formulate plans to extend business with established accounts.
- Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
- Plan and execute advertising policies and strategies for organizations.
- Assemble and communicate with a strong, diverse coalition of organizations, securing their cooperation, support and action, to further sales goals.
- Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
- Assist with daily administrative tasks.
Requirements
Position Qualifications:
- Organized - Possessing the trait of being organized or following a systematic method of performing a task.
- Reliability - The trait of being dependable and trustworthy.
- Responsible - Ability to be held accountable or answerable for one’s conduct.
- Strategic Planning - Ability to develop a vision for the future and create a culture in which the long range goals can be achieved.
- Communication, Oral - Ability to communicate effectively with others using the spoken word.
- Creative - Ability to think in such a way as to produce a new concept or idea.
- Communication, Written - Ability to communicate in writing clearly and concisely.
- Conceptual Thinking - Ability to think in terms of abstract ideas.
- Initiative - Ability to make decisions or take actions to solve a problem or reach a goal.
- Sales Ability - Ability to use appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea.
Education & Experience:
Education: High school graduate or General Education Degree (GED) and must be currently pursuing a Bachelor's degree.
Experience: Experience with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and HTML/CSS is a plus.
Computer Skills: Must be proficient in Microsoft Office, know how to use the internet for research and marketing, as well as easily adapt to new systems.
Salary : $16 - $20