8 Marketing Segment Manager Jobs in Appleton, WI
Miller's Merry Manor is Hiring a Marketing Segment Manager Near Appleton, WI
Miller Electric is in search of a Segment Manager to join our team of high performing marketing professionals within the Precision Welding Solutions division. You will work closely with engineering, sales, operations, and end users in this customer facing role.
As the Segment Manager, you will dive deep into understanding welding end users needs, market trends, and uncovering business growth opportunities. You’ll be the visionary behind the strategy for a growing welding market segment, shaping its future based on market insights and user needs.
We're looking for an experienced product marketing professional who can excel in supporting technical welding products and fuel our forward-thinking growth strategy.
How You Will Make An ImpactMarket Research and Analysis:
Utilize primary and secondary research on end-users, industries, and new markets.
Perform and direct market research to define segments, assess segment size, identify top accounts, and pinpoint growth potential.
Coordinate and direct problem definitions, surveys, interviews, and communication as appropriate. Validate segment strategic fit.
Product Portfolio ManagementCreate a product portfolio strategy through ongoing segmented P&L analysis that will provide solid OI and market growth opportunities.
Use understanding of the competitive landscape and market trends within the channel to implement and adjust as needed an overall vision and segment strategy.
Seek out understanding of end-user’s unmet needs, including elements that will inform a go-to-market strategy.
Team Development And CollaborationCollaborate across divisions and functional areas to effectively position the business for growth with an enterprise-first mindset.
Effectively lead and manage the segments budget within agreed-upon parameters.
Contribute to building a diverse, high-performing organization.
**
What you need to do to be successful: **
Market Research
- Strong primary and secondary research capabilities and ability to perform and direct qualitative and quantitative research.
- Dissect and react to research, current business issues, end-user needs and formulate market segmentation strategies based on findings.
– A team player with a positive attitude, highly motivated and solid decision-making, and organizational skills.
Communication
– Comfortable presenting and collaborating with various levels by building relationships among employees, distributors, and key end-users.
Qualifications:Qualifications
Bachelor’s degree required; Master of Business Administration preferred.
5 years experience in a product based, customer facing, business to business environment.
Up to 50% travel required.
Additional Information
ITW Welding is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status, age, or any other characteristic protected by law.
ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.
As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.
All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.
Job Summary
Full Time
$97k-142k (estimate)
06/24/2024
07/09/2024
millersmerrymanor.com
CASTLETON, IN
500 - 1,000
1965
KRISTEN MCSHERRY
<$5M
Related Companies
The job skills required for Marketing Segment Manager include Analysis, Insight, Collaboration, Business Development, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Segment Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Segment Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Segment Manager positions, which can be used as a reference in future career path planning. As a Marketing Segment Manager, it can be promoted into senior positions as a Market Research Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Segment Manager. You can explore the career advancement for a Marketing Segment Manager below and select your interested title to get hiring information.
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