The Digital Content Coordinator is an upbeat and organized individual who plays a pivotal role on the Digital Marketing Team. This role is primarily focused on creating, supporting, and publishing strategic social campaigns to drive brand awareness, grow the Minnesota Wild’s social media footprint, generate revenue via corporate sponsorships and ultimately grow the State of Hockey.

Responsibilities/Essential Functions

• Support strategies for unlocking new audiences and revenue opportunities while growing engagement with current fans.
• Interact with fans, run in-game contests, and cover the action live.
• Craft brand or product stories that will engage audiences on an emotional level.
• Assist with scheduling and posting photos, videos, articles etc. to all major social media platforms on a day-to-day basis that will engage and grow our various channels.
• Assist with giving day-to-day direction to department intern during season.
• Execute fan-focused and data-driven strategies with short deadlines.
• Assist with scheduling and posting photos, videos, articles etc. to all major social media platforms on a day-to-day basis that will engage and grow our various channels.
• Work closely with teams across the organization, including Creative Services, Video Production, B2C and B2B marketing, Hockey Operations and Ticketing.
• Attend:
  • Community events
  • Foundation events
  • Player hospital visits
  • Brand activation initiatives (pregame parties, etc.)
  • Home and away games (as needed)
  • Any other event that requires content support
• Schedule & post content for the following accounts: (major & minor accounts)
  • MN Wild
  • Wild Gives Back
  • MN Wild Pup
  • Wild on 7th (as needed)
  • Hockey Day Minnesota (as needed)
• Daily maintenance on the following accounts: (major & minor accounts)
  • MN Wild
  • Wild Gives Back
  • MN Wild Pup
  • Wild on 7th
  • Hockey Day Minnesota
• Perform other duties as assigned.

Position Requirements

Formal Education & Certification

• College degree in marketing, communications, or other related field, sports emphasis is a plus.
• Knowledge of hockey is required.

Knowledge & Experience

• Exposure using social media analytics is a plus.
• Proficiency in MS Word, Adobe Creative Suite (Lightroom, Photoshop, etc.).
• Experience managing content for accounts on Instagram, Facebook, X/Twitter, LinkedIn, Tik Tok and YouTube.
• Previous experience working with a content calendar is preferred but not required.
• Experience with project management systems (Wrike preferred).

Personal Attributes

• Excellent verbal and written communication and interpersonal skills.
• Proven planning and organizational abilities with demonstrated follow through.
• Ruthless prioritization, focus on getting things done quickly and flawlessly.
• Positive attitude and desire to be successful while having fun.
• Demonstrated ability to write and create engaging social media content.
• Ability to creatively articulate game elements and activities.
• Proven ability to deliver fresh, creative content ideas.
• Ability to work with tight deadlines.
• Ability to work independently and as a team player.
• Passion for photography.
• self-directing, self-motivating, and able to work with a diverse group of people.

Work Conditions

• Ability to work traditional office hours as well as nights, weekends and holidays as needed for home games and events.
• Travel up to 40% (away games, league meetings, draft, etc.)
• Physical requirements include sitting, walking, standing, bending, squatting, climbing, kneeling, twisting, lifting, grasping, etc.
• Lifting up to 25 lbs.
• Our company is committed to complying with the Americans with Disabilities Act (ADA) and providing reasonable accommodations to qualified individuals with disabilities. If you require an accommodation to participate in the application process or perform the essential functions of the job, please contact the People Team to request an accommodation. We will engage in an interactive process to assess your needs and provide appropriate accommodations to enable you to perform the essential functions of the position unless it would cause an undue hardship.
• We are an equal-opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other legally protected status. It is our policy to provide equal employment opportunity for all employees and applicants for employment. We value diversity and inclusion in our workplace and promote a work environment that respects and supports individuals without bias.