Description
At MMGY Global, we believe nothing shapes your view of the world like travel. So every day, we share our client's stories from a perspective that inspires people to see the world differently. Our personalized service and strategy connect media, consumers and influencers across the globe, taking people to new places and changing their view for the better. At MMGY we inspire people to go places.
We have an immediate opening for a Senior Media Planner in our New York, NY Office. This position is responsible for managing integrated planning needs across a portfolio of travel industry accounts. MMGY media team members possess a strong curiosity to learn, are creative and collaborative thinkers to ensure the delivery of new media solutions, and must have a drive to deliver maximum and efficient value for our client's media investments. Knowledge across digital, traditional, social, and B2B channels is preferred. MMGY is looking for a collaborative, team player with a strong work ethic and aptitude for learning more about data-driven marketing.
Responsibilities
Strategic Thinking

• Complete understanding and mastered skills as it relates to media planning across all integrated media channels
• Responsible for incorporating client background and marketing objectives into client media plans and development of client KPIs working closely with the media manager on the team for execution
• Collaborate with analytics teams to synthesize client information, media objectives, and campaign strategies into effective campaign execution
• Develop media budget recommendations, media mix, and communication strategies for paid executions
• Leverage media and consumer research to inform planning decisions
• Lead innovative planning strategies- vet and pitch proactive ideas to a client portfolio, selling and educating both internal teams and client
  • Vet and pitch proactive ideas to a client portfolio, selling and educating both internal teams and client
  • Monitor media trends for assistance in strategic and creative development
  • Leverage media and consumer research to inform planning decisions
  • Present and oversee integrated media plan development, recommendations, evaluation, and ongoing optimizations and insights for the internal team and client

• Own ongoing client POVs
  • Identify vendor opportunities and latest innovations to apply to client work and develop POVs
• Own day-to-day client relationships as media lead on a portfolio of clients

Campaign Oversight and Management

• Oversee junior media associates day to day workflow to ensure campaign negotiations, launch and optimizations run smoothly, running as key point person for internal and external teams
  • Proactively identify opportunities to streamline and improve campaign workflows
  • Oversee adops activation work thoroughly to ensure high-quality standards, and troubleshoot internal technical issues during campaign execution
  • Oversee team day-to-day workflow to ensure campaign negotiations, launch and optimizations run smoothly, running as key point person for internal and external teams
• In coordination with media leadership, oversee media measurement plan and ongoing performance
  • Monitor performance of client performance, proactively identifying opportunities as needed including development and presentation of new vendor POVs and identifying key media trends
• Lead ongoing planning of client needs including plan updates, media POVs, and ongoing monthly reporting insights

Experience & Skills

• Minimum three years of media planning experience in an advertising agency or relevant experience
  • Strategic media planning background across digital, traditional and B2B media
  • Proficiency using media tech and media research tools
• Strong working knowledge of media planning tools including media research
• Ability to multi-task and thrive in a fast-paced, collaborative team environment
• Proactive, self-motivated, deals well with ambiguity, strong time management, attention to detail, and excellent written and oral communication skills (including presentation).
• Strong presentation skills

Salary Range for this role is 70-80k
MMGY Global provides a comprehensive PTO benefits package inclusive of a hybrid telework policy. Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa. MMGY Global is an Equal Opportunity Employer.
Who Are We? We're a travel-obsessed collective of more than 600 people across the country and around the globe. And when we say we inspire people to go places, we mean ALL people. That's why we're focused on nurturing a workforce that's as diverse as the places we visit - welcoming candidates of all ages, genders and gender identities; ethnicities and religions; people of color; LGBTQIA people and their allies; working parents; veterans; and those with disabilities.