Moët Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five Maisons, many of which have been around for centuries, while others are just starting their journey. Our vision is to lead the future of luxury Wines and Spirits from nature to communities.
Located in the most prestigious terroirs around the world, we have unique savoir-faire from winemaking to art de vivre, hospitality, and brick-and-clicks retail management to craft exceptional experiences for consumers. For many years, with the ambition to pass on a better world to future generations, we have been committed to the Living Soils Living Together program structured around four key commitments: Regenerating our Soils, Mitigating our Climate Impact, Engaging society, and Empowering our People.
Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally.
The Sr. Manager, Field Marketing Spirits localizes national programming to meet the needs of their local markets. This role serves as the area authority for the spirits brands and acts as a liaison between Commercial Sales and Brand Teams. This role will work cross functionally to drive the strategy and priorities of the brands and commercial teams.
Localize Brand Programming:Sees opportunities for assigned brands in that fit in the assigned area
Localizes and adapts brand programming to market/account needs/distributors
Handles brand programming activities, analyzes return on investment to inform future activations, and develops local activity recaps
Partners with Brand Teams and Market Sales teams to generate innovative, high-impact local programming ideas to meet market needs. Inclusive of brand activation, local account opportunities, community connections, local influencers, etc.
Manges A&P budget: identifies gaps/ opportunities/ risks, resolves return on investment of programs, makes recommendations to the state/market lead for alignment
Liaises between Brand Teams and Sales Teams with the goals of driving both sales and brand equity
Business Development:Applies competitive intelligence research from business intelligence.
Identifies new account opportunities for the Commercial Sales Team to vet
Participate in the budget planning process representing their respective areas
Local Market Management:Leads Distributors & Commercial Sales for Winemaker/Maison visits to ensure product availability
Runs Local POSM in partnership with Account Leads
Leads VAP forecast/ allocation process in the local market- liaison between Brand Teams and Sales Team
Prepares for and participates in GSMs & distributor meetings
Serve as a connector to understand brand vision and localize it
Downstream: communication of plans, tools, etc. to commercial team
Upstream: communication of opportunities, risks, and market needs to brand team
Executional Excellence: Lead luxury execution in the market
Guardian of the brand and market advocate for what is needed
Elevating all partners in the market; distributors, trade engagement, and Moët Hennessy
New Business and Recruitment
Prospecting for new business opportunities through all channels (on/off/non-premise)
Establishing relationships with key customers, local influencers, etc.
Leading programs across subchannels (i.e., local 360 opportunities: Lunar New Year, LA Polo)
Education:Bachelor’s Degree Or Relevant Industry Experience RequiredProfessional Experience:7 years trade marketing or creative marketing experience in wines and spirits, consumer packaged goods, or retail industries
Strong business/commercial strategy experience. Strong sales experience with strategic orientation or strong marketing experience with commercial orientation, field marketing, planning, communications and influencing skills
Capabilities:Strong Commercial/analytical Skills RequiredDeep knowledge of MHUSA portfolio, brand guidelines, & customer/consumer expectations
Highly refined organizational skills and experience leading a substantial number of projects and details
Ability to create partnerships with customers, distributor, and internal collaborators
Plans and prioritizes work to meet commitments aligned with organizational goals
Applies knowledge of business and the marketplace to advance the organization's goals; monitors business news and market changes for impact on the business or on own expertise area; uses this to shape decisions
External applicants must be currently authorized to work in the United States on a full-time basis.
Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.