JOB SUMMARY:

This position is under the direct supervision of the General Manager and is located at The Stables Casino. The Marketing Manager and Players Club Manager is responsible for coordinating, implementing, creating, and managing marketing, advertising, player development, and entertainments programs and events.

MAJOR JOB FUNCTIONS:

• Solid knowledge of direct marketing principles, concepts, strategies and best practices. Demonstrated ability to independently manage/coordinate production of projects accurately, economically and on-time
• Schedule all type of advertising to reach desired demographics thru direct mail, newspaper, radio, television, billboard, websites, etc.
• Provide direction to graphic artists on promotional marketing materials
• Provide internal signage to promote all outlets and promotions within The Stables
• Provide feedback to General Manager regarding service levels, profitability and opportunities
• Oversee the development of offers, promotions and special events
• Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness
• Acts as a resource to casino guest and employees by maintaining a working knowledge of the facility and special events
• Oversees and promotes the Player’s Club department
• Recruit new high-level players through a variety of direct sales activities such as direct mail, telemarketing, referrals, guest visitation and off-site functions
• Develops and sustains relationships with all Patrons, particularly with high-end players
• Participate as a team member with fellow employees in producing a smoothly and efficiently run operation that meets the highest standards of customer service
• Adhere to the strict confidentiality of all information

OTHER JOB FUNCTIONS:

• Performs all duties in accordance with casino System of Internal Controls (SICs)
• Maintains customer database and approves the use of internal and external mailing lists
• Provides post-event reports, analysis and regular status reports on marketing programs
• Performs other duties, including special projects, as needed and directed

This position includes but is not limited to the job functions listed above.

MINIMUM QUALIFICATIONS:

• Must be 18 years of age
• Must have a High School Diploma or GED
• Must possess a valid driver’s license
• Must have one (1) to two (2) years related experience or training
• Must be able to obtain and maintain a Modoc Nation Gaming License
• May be subject to criminal background investigation
• Proficient data entry skills required
• Must possess in high integrity regarding confidential and sensitive information
• Must possess excellent communication skills, both written and oral
• Must have the ability to work in fast paced environment, multitask and meet deadlines

REGULATORY COMPLIANCE:

• Maintains excellent working relationships with other Company staff and all applicable regulatory commissions and other agencies as may be applicable to ensure compliance.
• Performs all duties in accordance with the gaming operations core values, objectives of the Modoc Nation, system of internal control policies and procedures, as well, as applicable laws and gaming regulations, including but not limited to, the state-tribal compact, IGRA, MICS, the Bank Secrecy Act, Office of Foreign Asset Control, USA Patriot Act and Privacy Act.

DISCLAIMER: The above describes the general nature and level of work being performed by employees assigned to this position. It is not contended to be construed as an exhaustive list of all responsibilities, duties and/or skills required of all personnel so assigned.