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Consumer Engagement Manager
Monster Energy New York, NY
$106k-132k (estimate)
Full Time | Wholesale 2 Months Ago
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Monster Energy is Hiring a Consumer Engagement Manager Near New York, NY

Position Summary: 

The Consumer Engagement Manager (CEM) is responsible for the management and execution of Monster Energy’s brand portfolio sampling and local marketing initiatives within a defined market. This role reports to the Regional Field Manager and is accountable for growing brand awareness and consumer loyalty. The CEM manages a schedule of part time Ambassadors and a Sr. Ambassador (not applicable in all geographies). The CEM’s time is split between administrative responsibilities that include scheduling and recaps, as well as in- market coaching, merchandising, and sampling support with Ambassadors. CEM’s should be spending 50%-70% of their time in the market in the field with their teams. In addition to sampling support for all major national & local events the CEM will need to cultivate additional local market sampling opportunities. The CEM will also contribute to the local “Marketing Plan”. This input will help mold & shape the greater local Marketing plan spearheaded by the Field Marketing Manager.

Essential Job Functions: 

Consumer Engagement Managers will have several Roles and Responsibilities including, but not limited to the following:

  • Collaborates with Monster, Ultra, Rehab & Teas, Java, Reign, Reign Storm, Bang, other MEC Brand Managers, local sales team, and Field Marketing Managers (FMM) to
    customize and execute events/programs aligned with the brands’ sampling platforms.
  • Provides consistent direction, coaching, and communication to maintain brand accuracy in the Monster brand experiences and sampling.
  • Recruit, hire, train, and manage part time Ambassadors.
  • Research, secure, and manage execution of local events and partnerships.
  • Plan and manage all aspects of the event planning process: pre, during, and post duties including: personnel, product delivery/distribution, transportation, supplies,
    contracts, insurance, permits.
  • Increase market knowledge and identify various groups and organizations with the targeted demographic in which to partner.
  • Diligently prepares ambassadors for superior customer interactions and flawless event executions.
  • Leads direction of and oversees brand accuracy in event and partnership execution.
  • Actively participates in all regional events with ambassadors.
  • Execute strategic directions and manage the goals for the assigned region/market.
  • Adhere to deadlines for administrative tasks including, but not limited to, reporting and recapping data for the region.
  • Assists in the planning and drives the execution of marketing events and programs.
  • Respond in a timely manner to Director and Regional Field Manager.
  • Manage payroll and timesheets.
  • Maintaining company assets (Storage Facilities, Inventory, Vehicles, Equipment).

Position Requirements:

  • 2 years of Event Marketing/Grassroots/Special Event/Promotions and Team Management experience.
  • Must have a valid Driver's License and clean driving record (as will, at times, drive company provided vehicle).
  • Excellent problem-solving skills and critical thinker.
  • Ability to match your field team to best represent your market.
  • Professional demeanor and excellent oral communication skills.
  • Entrepreneurial and adaptable to changing environments.
  • Strong organizational and time management skills with ability to manage multiple tasks.
  • Proficient in Word, PowerPoint, Outlook & Excel, in addition to internet usage.
  • Ability to learn and use new technology that is associated with the job.
  • Self-Motivated with a can-do attitude.
  • Ability to travel 50% of the year within the assigned region and ability to work on weekends and evenings.
  • Must be able to lift and/or move up to 40 pounds.
  • Must be able to pass a background check/drug screening.

Base Pay Range: $67,600K - $84,625K ( )

Job Summary

JOB TYPE

Full Time

INDUSTRY

Wholesale

SALARY

$106k-132k (estimate)

POST DATE

07/26/2024

EXPIRATION DATE

07/31/2024

WEBSITE

monsterenergy.com

HEADQUARTERS

CORONA, CA

SIZE

3,000 - 7,500

FOUNDED

1992

CEO

RODNEY C SACKS

REVENUE

$1B - $3B

INDUSTRY

Wholesale

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