17 Brand Manager Jobs in San Mateo, CA
Motion Recruitment is Hiring a Brand Manager Near San Mateo, CA
Our client, an American multinational video game and digital entertainment company , is looking to hire a hybrid Brand Manager.
In this role, you will support the exclusive games developed by the client. Reporting directly into the Senior Manager , Global Brand Marketing , this role will work closely with a team of global marketers and partner with development studios to craft the brand and global go-to-market marketing strategy for several high-profile game titles.
What You Will Be Doing
- Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
- Partner with global cross-functional teams, responsible for pulling together holistic global business results for their portfolio.
- Accountable for the success of the global marketing campaigns.
- Ensure consistent representation of brands’ global activations while overseeing tactical execution on global campaigns.
- Partner with development studio based in Los Angeles to develop product marketing strategy for game titles, including determining appropriate target audiences, business models (financial models and/or monetization strategies), launch timing, and product/service feature sets.
- Ensure consumer insights are provided during the development of games through world-class qualitative and quantitative research.
- Financial responsibility for marketing strategies, initiatives and advertising related efforts for specific game franchise.
- Manage global marketing budget for the title.
Required Skills
- 5-7 years of brand and product marketing.
- Bachelors degree or equivalent (MBA a plus)
- Deep understanding of and experience working on AAA Games, platform experience a plus.
- Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services.
- Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development.
- Ability of influencing and engaging external and internal stakeholders in a franchise brand vision.
- Experience partnering with licensors and working on licensed IP games.
- Extensive knowledge of and a passion for video games is a huge plus.
Motion Recruitment Partners is an Equal Opportunity Employer, including disability/vets. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under Motion Recruitment Employment Accommodation policy. Applicants need to make their needs known in advance.
Job Summary
Full Time
$108k-144k (estimate)
06/13/2024
07/01/2024
motionrecruitment.com
BOSTON, MA
500 - 1,000
1994
BETH GILFEATHER
$10M - $50M
Business Services
Related Companies
The following is the career advancement route for Brand Manager positions, which can be used as a reference in future career path planning. As a Brand Manager, it can be promoted into senior positions as a Category Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Brand Manager. You can explore the career advancement for a Brand Manager below and select your interested title to get hiring information.
If you are interested in becoming a Brand Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Brand Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Brand Manager job description and responsibilities
Brand managers use customer and trend research to create strategies that will change how people perceive the brand.
02/07/2022: Stockton, CA
Brand managers work to ensure that a brand remains recognisable, up to date and exciting to customers.
01/20/2022: Trenton, NJ
Brand managers plan ways to promote – and change the public perception of – brands.
02/19/2022: Gary, IN
Brand managers typically manage a team that supports their efforts and report to higher level marketing staff of an organization.
04/08/2022: Rochester, NY
Brand managers focus on both short- and long-term brand business objectives.
02/20/2022: New London, CT
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Brand Manager jobs
Develop a Thoughtful Brand Strategy.
02/09/2022: San Bernardino, CA
Be different or better (or both).
04/10/2022: Greenville, SC
Be always contextually relevant.
03/26/2022: Hialeah, FL
Coordinate several marketing agencies.
01/27/2022: Gary, IN
Speak out to challenge the strategy.
02/13/2022: Bangor, ME
Step 3: View the best colleges and universities for Brand Manager.
