Our client, a large broadcast media company, is looking to hire a Marketing Manager to join their team in Minneapolis, MN!

***This role starts as a 5 month contract and could extend or convert FTE after***

***This is a hybrid role in Minneapolis***

Qualifications:

Associate Marketing Manager Required Qualifications:

● 1 year(s) of email marketing experience with strong brands, demonstrating success with implementing multiple acquisition and nurture campaign strategies.

● 1 year(s) of digital marketing experience spanning paid social, paid search, and web application development to drive customer acquisition and engagement.

● Knowledge of industry email marketing regulations and best practices.

● Solid understanding of campaign lifecycles and audience segmentation.

Desired Characteristics:

● Experience with CRM software programs like Salesforce, Marketing Cloud, Drupal, WordPress, Intercom, or similar.

● Proactive, high-achieving self-starter with an adaptable, change-oriented mindset.

● Strong team player with the ability to foster relationships across multiple levels and functions.

● Bachelor’s degree in Marketing or related field.

● Passion for sports and technology.

Responsibilities:

Associate Marketing Manager (Contract)

We are seeking a highly skilled Associate Marketing Manager to join our team on a contract basis to cover for our Marketing Manager's maternity leave. The ideal candidate will have a strong background in multi-channel marketing, with experience in customer acquisition and lifecycle strategies. They will play a crucial role in driving subscriber growth and engagement across various platforms.

Responsibilities:

● Execute lead generation marketing campaigns and evergreen efforts to drive the creation of new teams, streams, and subscribers.

● Implement paid digital and portfolio marketing strategies to drive subscriber acquisition.

● Maintain and optimize data-driven customer lifecycle journeys to retain customers and drive member signups across multiple channels.

● Collaborate with Product Marketing and B2B Brand Marketing teams to optimize product offerings and user journeys.

● Work closely with creative marketing and CRM teams to execute marketing campaigns effectively.

● Manage the curation, development, QA, and approval of brand newsletters.

● Leverage engaging content to increase website traffic and encourage user engagement and retention.

● Activate marketing deliverables with ad partners and Better Together partners to maximize synergistic initiatives.

● Support NBC Universal symphony events where relevant.

● Grow and engage with the B2C database to continue building the SportsEngine brand.

Knowledge and Skills:

● Experience in creating and optimizing customer journeys and sales funnels.

● Ability to develop behavior-based marketing tactics that drive conversions and reduce churn.

● Understanding of omni-channel marketing best practices and tactics.

● Continual learning mindset to adapt to changes in business and product updates.

● Strong public speaking and presentation skills.

● Experience leveraging customer insights to drive strategy.

● Excellent planning, organizational, and project management skills.

● Exceptional written and verbal communication skills.

● Ability to manage priorities and balance departmental relationships effectively.